Either Or- A story not a store.

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What Makes It Awesome

Comfortable yet stylish, reasonable yet innovative, functional yet beautiful, freaky yet meaningful, on the edge yet centered, pune's favourite alternative lifestyle store.

What's My Pro Tip?

If you are on the look out for unusual fashion items, ethnic jewellery, colourful home decorations- this is the place to head to. Either Or also stocks some fabulous craft sets which are great for kids of all ages.

Anything Else?

Handmade goods aren't exactly hard to find in India, but goods made with good taste and ethos is another story. At Either Or boutique, it might apply to jewelry, a Bollywood-print pillow, or a painted teapot. You'll find a mix of modern and retro, whimsical and practical, funky and functional styles for clothing, toys, and home decor. Think of it as the studio of your very hip, crafty, and arty Indian aunty.