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Get Summer Ready With Handwoven Dresses & Breezy Capes From This Label

    What Makes It Awesome

    Spring fling or summer love? Get an eclectic range of handwoven apparel for all moods and seasons in checks, kalamkari and ikat prints at The Yarn Story- a homegrown fashion label by Ila Potnis and Sayali Khade.

    As we entered the hidden work studio in the basement of Narhari Cooperative Society, off Nal Stop, we were greeted by all things quaint and simple – Beautiful summer dresses and bottoms on the display hangers, birdcage ceiling lights, a full length mirror at a cosy corner, handmade colourful cushions on the wooden couch and above that, on the plain white wall hung pretty little embroidery hoops with the words, The Yarn Story stitched on them.

    This Pune-based fashion label features contemporary patterns and prints on traditional fabrics such as cotton, khadi, mull and silk. From ajrak print shift dresses to smart culottes and ikat crop tops, every piece of clothing is unique and designed to perfection. They are also known to launch festive collection of kurtis and ethnic sets that are peculiar to the festivities.

    What worked the most for us is the versatility in the collection; casual silhouettes, soft breathable fabrics that are just about perfect for the hot summers in Pune. We recommend you check out their breezy capes in quirky tribal prints, checkered dresses with delicate ruffles, stunning Benarasi dupattas, stylish cigarette pants and classy long kurtis for everyday work.

    The prices range between INR 999 and INR 3,999 and can be customised according to your demands. So what are you waiting for? Call them at +917391889086, fix up an appointment and get summer-ready in no time!


    While the studio displays only about a part of their collection, The Yarn Story largely operates through Instagram and Facebook, and delivers orders worldwide.