This Homegrown Brand Is Big With The Bollywood Biggies & You Can Afford It Too

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What Makes It Awesome

Loved by celebs like Sonam Kapoor, Fatima Sana Shaikh, Mandira Bedi and Mallika Dua, Jodi's clothing line is inspired by Indian handicrafts that include kalamkari, ikat, hand block prints and more.

Boasting of a vast indo-western collection of bottoms, tops, dresses and jackets, we particularly loved their Kuro-Shiro label that celebrates the beauty of everything monochrome. Kuro in Japanese means black and Shiro means white, therefore every piece of clothing under this line is either black or white or a brilliant combination of both. From peasant dresses to brushstroke palazzos, Swahili maxi skirts and off-shoulder summer crop tops, Jodi has something to suit your current mood.

If you're a fan of soft cornflower blue, check out their exclusive Flinstone and Cornflower collection of double-slit kurtas, low hem, wrap and shift dresses, collar tunics and more. But, if you're feeling tad bit artsy and classy, must scroll through their well-curated label, inspired by Pondicherry culture. This collection is very fresh and has traces of Dutch, Portuguese and French influences. The tone is minimalist and revolves around geometric and floral patterns on cotton and khadi silhouettes. Check out the Pondicherry collection for comfy culottes, Bardot dresses and casual button-down shirts.

When it comes to accessories, Jodi aces the game with colourful chokers and earrings with pom-pom trims, tassels, laces and beads. What's more? Their range of bags is to die for. Fringes, totes, jigsaw clutches and cute little pouches, Jodi bags are love.

Coming to the pricing, the clothes at Jodi can be slightly expensive albeit the quality and the design definitely make up for it, so we aren't complaining. While dresses can range between INR 2,300 and INR 12,000, kurtas range between INR 3,000 and INR 14,000. Shirts and bottoms, start at INR 2,700 onwards, whereas, accessories will cost you somewhere between INR 400 and INR 1,000.


Are you a die-hard stationery nerd? Then, don't forget to check out Jodi's paper collection of journals, bookmarks and coaster sets in doodle and abstract art.

Former Features Writer, LBB