Not sure if you got the memo, but the Mark Zuckerberg way of living (one t-shirt, seven colours) is out and dopamine dressing is in. The girls are out there having fun with their outfits, whether it is a work look or a brunch fit. Dressing creatively and building a wardrobe within your means is an art that requires thoughtfulness, planning, and well, a little bit of courage. And in that quest of wanting to look creative, we tend to come across some fun brands that are genuinely pushing boundaries with their designs, craftsmanship, and technology.
Let The Fits Be Checked: 8 New Fashion Brands We're Currently Crushing On
Sam And Marshall
Those of us who have to pay to have functioning vision have no choice but to treat our glasses as an added accessory that stays on our faces. Not that I'm complaining, it's a vibe. Sam and Marshall is a new brand on the block, and their sunglasses and eyeglasses collections have a very simple, elevated basics vibe, which makes the glasses versatile and easy to style.
Lost My Accent
If you like wardrobe classics such as shirts and t-shirts but also like them to be a little edgy, Lost My Accent needs to be on your radar. At this point, we're collecting cool shirt brands like they're Pokemons, and Lost My Accent's gender-neutral collection has our heart. They're 100% cotton, with details of the origin of the clothes and even the grams-per-square-meter (GSM) details clearly mentioned for the shirts and t-shirts, the brand makes it very easy to trust the quality they're commited to serve.
LBB's Picks: Rivera Shirt, Lomant Records Sweatshirt
By Fetus
If you tend to lean more towards street style dressing, Fetus is a fairly new brand that would interest you. Honestly, their website experience is so fun that we browsed for longer than we would generally. The brand is perfect for those who like oversized clothing, but place a lot of importance on the silhouette of the piece. It's unlike anything you've seen before, this much we're sure of. Although, we do wish the brand would put some focus on working with more natural fabrics to marry trends and sustainability together (their whole theme is being futuristic, and nothing can be more futuristic than taking care of the planet we're on).
LBB's Pick: Mnemosyne, Nair Al Saif
Bluer
Elevated basics is something I personally feel very passionately about. I love having bankable items in my closet that I can style in a lot of different ways. It is even better when the quality of the fabric and stitch is so good that it makes the experience of wearing these pieces simply joyful. Bluer is a brand that checks on all of these qualities I look for in basics. The clothes are comfortable and snug in all the right places, and the fabric they use is breathable and summer-friendly.
LBB's Pick: Linen Trouser, Black Knit Cardigan, Blue Denim Romper
Terra Active
We're sure you've seen Terra Active's Cuddle Tee ads on Instagram. Now I must admit, nothing has me swiping my card faster than a good activewear brand. Call me lonely (please don't) but something about a t-shirt feeling like a cuddle made me so curious. Spoiler alert, the claim is true – if you haven't been hugged in a while, this tee will be your new favourite. What is more fun, however, is seeing the brand innovate and come up with fun new products such as the skort (which I am being heavily targeted by, and will be trying out soon).
LBB's Pick: Cuddle Tee, Workout Sweats
Flower Inside My Book
Handcrafted slow fashion brands have their own different aesthetic and vibe, and we love the creativity and technicolour they bring forth in their designs and products. Flower Inside My Book, an Instagram find, is one such brand. They do beautiful applique work on shirts and dresses, with motifs such as hearts, birds, flowers and more. If your style is more whimsical and you like to stand out, this brand will not disappoint.
LBB's Pick: Colour Block Shirt, Chidiya Dress
No More
Upcycled bags that are one-of-a-kind, made from pre and post consumption scraps? Sign us right up! No More (Of More)'s designs give a nod to the kind of style Gen-Z tend to lean towards – functional and convenient designs in bold colours and street-style silhouettes. From mini bags and laptop sleeves to bum bags, fanny packs, totes, and backpacks, no matter what it is that you might be in the market for, you are more likely to find a functional and quirky piece on No More than not.
LBB's Pick: Upcycled Laptop Sleeve, Denim Daze Shoulder Bag, Handpainted Artist's Backpack
Nouria
If your closet dreams are made of flowy cottons, and your ideal way of being is where every pore of your body breathes freely, Nouria deserves a spot on your wish list (the brand is priced a bit steep, and is definitely more of an investment-buy than a casual one). Where the brand lacks in affordability, they make up in clean cuts and stitches, and genuinely unique designs. If you don't mind shelling out a bit extra to look like you're as old money as they come, this brand is a good one to have on your bookmarked list.
LBB's Pick: Giva Set, Tina Skirt, Yana Dress
