8 Brands To Nail The Quiet Luxury Aesthetic Without The Price Tag

Our new favourite brand, Chola believes in comfortable fabric and relaxed silhouettes, which is 'reflective of their ethos of simplicity'. Even though they have a small collection right now, you'll want to buy every single piece. Mostly consisting solid-coloured and monochrome pieces, Chola guarantees high quality, with the dominant use of linen in their collection. On the pricier side, these are worth the price tag as they will be investment pieces that'll last you a long time. 

Perona answers all our needs for sleek and effortless everyday style. Their silhouettes are crisp, the colours understated and material—pure high-quality cotton, linen and silk—that will not give up on your for a long time. They have some amazing options for officewear, and for casual and formal evenings. You can definitely have a Sofia Richie moment in their collection. They also have some great minimalist options for men as well as some chic clutches. 

A ready-to-wear line by Shruti Sancheti, the brand has pieces that combine everyday aesthetics with high-fashion experimentation. Think bohemian, dutch layering and pastel prints. Their collection of dresses are super summery, airy and breathable. Mostly working with high-quality cotton and linen, the pieces are worth the price. Some of their organza pieces have our whole heart! 

A personal favourite, no one does fusion clothing better than trueBrowns. They have something for all your moods, from bold colours to neutrals to prints. Their kurta sets have been spotted on many celebrities like Sarah Ali Khan and Vidya Balan, with one of their bestselling collections has been co-created by Chitrangda Singh, which consists of traditional prints in relaxed silhouettes. 

A Nykaa Hidden Gem, House Fett is doing bold prints, bright colours and experimental silhouettes brilliantly. They have a wide range, with dresses, co-ords, shirts, bottoms and jackets. You'll find pieces here for your resort looks, for brunch, for cocktails, and if you need to feel like you're walking the red carpet! What's more is that you get all of this at reasonable prices. 

Pomelo is an international brand that is offering young, vibrant and chic designs. A part of the Nykaa Global store, their collection includes shirts, shorts, dresses, pants, skirts and more that have a very Gen Z vibe. The collared tops are our favourites, while the formal co-ord sets are perfect for work wear. For the quality and sheer style, the prices are super affordable! 

Founded in 2015, The Summer House is a sustainable brand that does not make factory-produced clothes. Their USP is timeless styles made with high-quality fabric, mostly working with pure cotton and linen, and silhouettes that suit every body type. They have a mix of prints and solids in pastels and neutrals, with tops, dresses, pants and dresses. 

House Of Three is a fashion-forward brand that has nailed the art of tasteful graphics. Reviews claim that the tailoring is immaculate, and the fabrics are light and breathable. Even though we recommend you get their graphic prints, if you'd like something more understated, they are also known for their timeless white pieces.