Desi Art Deco Fashion: 8 Brands That Do Art Deco Inspired Ethnic Wear

Born in the 1920s and 30s, Art Deco is about luxury, modernism, and unapologetic glamour. It initially manifested itself in the form of flapper-style fringes, rich velvets, symmetrical patterns, and statement metallics. The style felt vintage but was still futuristic enough to be featured on couture runways and fast fashion collections. Born close to WWI, the fashion style was instantly accepted as a sign of a rapidly modernising world. Influenced by the political and social situation of that time, it became a global fashion movement defined by elements like:

- Geometric patterns like chevrons, zigzags, sunbursts and more

- Luxe materials such as satin, velvet, silk, and metallic threads

- Flapper detailing

- Strong Silhouettes

- Embellishments like sequences, crystals, beading, feathers and more

- Bold or rich colour palettes

- Metallic prints, fabrics, and more 

Today, the aesthetic remains largely the same with touches of modernity. It is quietly shaping how we as buyers are leaning into old-world elegance that came with maximalist identity. This is echoed the most in Indian occasion wear and festive edits, and if you too want to get on this trend train, here are some brands that need to be in your wardrobe.

Indian occasion wear gets a new look every year, and this time it's taking inspiration from art deco style. Gone are the days of simple patterns and minimal detailing as Indian brands welcome maximalism wholeheartedly.

Here are 8 brands that are echoing the art deco spirit.

Founded in 1969, the Ritu Kumar label has been the epitome of ethnic luxury since its establishment. From everyday clothing to festive and bridal wear, the brand beautifully brings together emotions in attire and is loved by millions. As the fashion industry hops onto art deco, Ritu Kumar remains a brand that never really left its shadow and stayed true to the aesthetic in different ways. You definitely cannot go wrong with a Ritu Kumar outfit.

LBB's Picks: Brown Minati Kaftan Dress and Fuschia & Multi Kalyani Kurti

Price: Starts at INR 3,500

Social Media: @ritukumarhq

Jaypore is known for its focus on handcrafted and artisanal products, so you know you won't be getting anything mass-produced. We love how the brand has clean silhouettes with local designs from all over India. From using art deco-inspired luxe materials to incorporating other style elements, their products are a gold mine for art deco enthusiasts.

LBB's Picks: Mustard Yellow Silk Hand Embroidery Round Neck Regular Fit Kurta and Maroon Red Velvet Embroidered Round Neck Straight Fit Kurta

Price: Starts at INR 790

Social Media: @jaypore

There's hardly anyone of us who hasn't heard of Libas, and that's solely because the brand goes above and beyond to deliver fashionable, stylish and upbeat ethnic wear that is comfortable. While most of their collection leans towards personal style over trends, many pieces of the collection take after the art deco movement with geometric prints, luxe material and heavy embellishment details.

LBB's Picks: Teal Geometric Printed Straight Kurta Set and Black Geometric Printed Straight Kurta Set

Price: Starts at INR 999

Social Media: @libasindia

Spring Soul's collection ranges from basic to trendy, but one thing that ties them together is the brand's zero-waste approach. Most of their clothes bridge the gap between Indian heritage and modern fashion, so it's safe to say that they have art deco-inspired clothing that works for every type of buyer. 

LBB's Picks: Satin Royal Blue Kaftan and Pant and Wine Embroidered Velvet 

Price: Starts at INR 1,500

Social Media: @springsoulofficial

Gajra Gang is one discovery that we're really proud of. This Nykaa Fashion brand offers a modern take on ethnic wear, and most of their collection is made for the festive season. The brand's aesthetic and tonality are mostly quite minimal, but they have started taking inspiration from art deco style, like Samantha Prabhu's Raw Mango Art Deco-inspired Sari.

LBB's Pick: Glitterati Gold Mirror Work Scallop Edge Saree and Black Tissue Sequin Embroidered Short Anarkali & Pant Shaadi Squad

Price: Starts at INR 1,299

Social Media: @gajra.gang

From a minimalist's haven to a maximalist's dream, Label Shaurya Sanadhya has everything for everyone. Started in 2017, the brand aims to make designer fashion available to everyone who wants to wear it without breaking the bank. We love how they are fashion forward and yet curate pieces that work just as well for non-fashion-savvy folks. Their Maroon Velvet A Line Kurta Set and Peach Lace Kurta Set are just examples of how they have incorporated art deco elements in their own style.

LBB's Pick: Maroon Velvet A Line Kurta Set and Peach Lace Kurta Set

Price: Starts at INR 2,150

Social Media: @shauryasanadhyalabel

A simple look at Dorabi's website will assure you that the brand can transition from minimalism to maximalism seamlessly. They are a sustainable brand that was even featured on Shark Tank India for their hand-dyed Shibori designs. The majority of the clothes use cotton as the base fabric, but they have not introduced art deco-core fabrics like silk and satin to their collection.

LBB's Picks: Zivah Co-ord Set and Kaya Saree

Price: Starts at INR 2,999

Social Media: @shopdorabi

Saundh is one brand that embraces maximalism and owns it proudly. Known for their contemporary designs inspired by traditional textiles and motifs, they have become a home-grown brand whose collection people look forward to. From everyday luxe clothing to festive wear that'll turn heads, it is acing the art deco fashion one clothing piece at a time. 

LBB's Picks: Orange Printed Saree and Lubna Jacket - Off-white 

Price: Starts at INR 1,095

Social Media: @saundhindia

Want to give your home an Art Deco-inspired makeover? Check out this list to make the changes.