8 Best Brands For Bag Charms To Hop Onto The Trend This Year

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Here's the breaking news for all the bagwatis in your accessory drawer— bag charms are the hottest new accessory! Your arm candies now have a chance to make new BFFs because, without one, they might feel a tad lonely. When I was watching Copenhagen Fashion Week, I could not take my eyes off how all the bags the models were carrying had some sort of accessory clipped onto them. Even in S/S'24, from Miu Miu to Balenciaga to even Burberry, all mainstream brands have sealed the deal on this trend.

The best part? You don’t just have to love it because it looks amazing (which, trust me, it does), these charms are super functional too! Got bag straps that just won’t cooperate? Clip on a chain and dress it up with pretty accents. Always losing small items in your spacious tote? Attach a clippable pouch, problem solved!

The possibilities are endless with this trend, and to help you ace it, I’ve rounded up the top bag charm brands you can shop without a second thought!

Pro-Tip: Best Sustainable Bag Brands

COACH

Large New York Cluster Bag Charm

Large New York Cluster Bag Charm

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One of the first luxe brands to officially declare that bag charms are back is Coach, and oh, they’re using it in the snazziest way possible! From food-shaped charms like pretzels and apples to chic mirror keychains, their collection is a total vibe. They’ve got something for everyone, be it leather chains, novelty straps, or even skinny scarves!

LBB Tip: While Coach does not directly ship to India, you can check out their stores via Coach’s store locator!

Pro-Tip: Here's how to rent luxury bags in India

Accessorize London

Accessorize London Women Green Keyring Coin Pouch

Accessorize London Women Green Keyring Coin Pouch

1495
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Accessorize London mostly has the kind of bag charms that once you fasten them, there is no going back. Their keychains are super-functional, with tiny coin pouches, card holders, and fluffy notebooks. They even have the cutest backpack bag charms that are surely going to spark a conversation. 

Also check: 10 Bags That Have More Personality Than Your Ex

Louis Vuitton

Micro Alma Bag Charm

Micro Alma Bag Charm

77000
If I was rich enough (cries in the corner), I'd have surely adorned all my bags with Louis Vuitton's bag charms. Remember when micro bags were all the rage? Well, they have got bag charms with cute little bags on them. Key pouches, flower chains, unique key holders, you name it, they have got them all. Even cute animogram bag charms are there which you can fasten to your crossbody or bucket bags! 

Dhaaga Life

Dhaaga Life  Multi shell coin keycharm

Dhaaga Life Multi shell coin keycharm

360

For something more affordable and delightfully desi, check out Dhaaga Life. Their embroidered bag charms are true works of art, with tassels, shells, and coins galore. It’s a maximalist dream come true! I would 100% recommend checking out their half-moon bags as well! 

The June Shop

Owl Charm Keychain

Owl Charm Keychain

299

Funky at its best, The June Shop does cute essentials like no other. They always have some unique element or the other, be it stationery, eyewear, planners, or accessories like bag charms. I mean, you would not see a floral cactus keychain so easily, would you? Aside from super-cute objects, they also have eye twin mirrors, cloud pouches, and even stands to hang all your bag charms (which you’ll definitely need after a shopping spree here).

Pro tip: Know more about this brand here.

Victoria's Secret

Victoria's Secret The Victoria Keychain Charm Gold

Victoria's Secret The Victoria Keychain Charm Gold

2991
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Of course, one of Victoria's Secret's lace lingerie is on my wishlist, but their bag charms are just as swoon-worthy. If you are really loyal to the brand, go for one of their stunning brand-name keychains. Their charms are tiny but still mighty, especially the wristlet stripes with a sparkle finish. They’ve also got the dedicated bride and bridesmaid charms, perfect to carry during “Miss to Mrs” celebrations.

Pro-Tip: Check out 8 brands as sassy as Victoria's Secret

The Charm Shop

Tulip Charm

Tulip Charm

750

If you really want to stock up on a bucketload of bag charms, there you go, The Charm Shop is all you need to do so. They’ve managed to make even letter keychains look cool! There are charms with multiple chains decorated with card suits, fruits, evil eyes, and whatnot. I am absolutely in love with their coffee mug charms; can't wait to flaunt them off while sipping my morning brew.

Krafted With Happiness

Jungle Leaf Keychain Bagcharm

Jungle Leaf Keychain Bagcharm

799

If Bohemian is your type, then Krafted With Happiness will definitely pass the vibe check. I have always been a fan of their culture-based earrings and fabric bangles, but their bag charms ALSO didn't fail to mesmerize me. From beadwork to tassels to hand-painting to threadwork, they have practically used all kinds of art forms and made masterpieces. 

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