50 Best Beauty Brands We Loved In 2024

The number one rule of applying lipsticks is not to eat it. But when it comes to Blur, we make sure we buy two of the same products because we end up gorging over the first one (think lip glosses that taste and smell like birthday cake). Beyond having products that smell, look and taste so good, the brand aces the makeup game with collections that quite literally blur the line between beauty and affordability. Their meltdown candle-based body lotions are our favourite, and trust us, you won’t think twice before picking new sets of their bold bullet lipsticks too. We also love the way they name their products; unhinged and so memorable, you will love recommending them just because of their names! 

LBB Picks: BLUR Call Me Daddy Nude Matte Liquid Lipstick - Nude Brown, BLUR Put Me On Your Lips Not Your Lying Ex Red Lipstick

Pro Tip: Know more about their sass powered beauty creations here. 

Kiro Beauty is known for their 100% vegan, animal cruelty free and paraben free products that assure the kind of clean beauty that we find heart wrecking to get off our faces. Their glossfinity gloss adds sheen to our pout game and their lip quad is just the perfect makeup squad we need i our glam routine. 

LBB Picks: KIRO Non-Stop Airy Matte Liquid Lipstick - Pink Granite, KIRO Ph Play Lip & Cheek Oil - Cherry Nectar

LBB Tip: If you find it difficult to find the shade that fits, their quiz will help you find your perfect match

With 7 different meanings in 7 different languages, Asa Beauty is transforming the beauty landscape with its high-quality, carefully curated products that celebrate the essence of natural beauty. Committed to clean, cruelty-free, and sustainable beauty, Asa Beauty offers everything you need to enhance your look without compromising on quality. Each product is packed with skin-loving nutrients and caters to all skin types and tones. From their versatile cheek and lip tints to India’s first refillable solutions. Plus, with mini versions available, you can try them without breaking the bank!

LBB Picks: asa Mini Creme Lipstick - Plush Peony, asa Beauty Face Stick Refill With SPF 15 - Sesame

Pro Tip:  Here are some cruelty-free makeup and skincare brands

If you're looking for real, authentic, and unfiltered beauty products, Fae Beauty is the brand to choose. Their range is designed to complement Indian skin, with formulations tailored to work in warm climates, delivering fantastic colour payoff. Fae Beauty believes you don’t have to sacrifice quality ingredients for trendiness or relevance, all while maintaining ethical standards in beauty. What we love most is their commitment to authenticity—they share unedited images on social media, promoting realistic beauty standards and encouraging others to do the same. They also offer their own skincare line, Fae Skin, which provides high-quality formulations at reasonable prices. 

LBB Picks: FAE Beauty Lip Whip 12H Matte Liquid Lipstick + Lip Gloss Set - Screw & Living, FAE Beauty 2 Gloss Bundle - Emerging And Transforming

Pro Tip: Check out 8 homegrown organic makeup brands that feel like skincare

Juicy Chemistry is one of our favourite homegrown beauty brands that does organic skincare, haircare and makeup products that are completely preservative-free and fresh. They've got all sorts of goodies that are so refreshing, they feel like they're coming straight out of the earth. From the rustic, fuss-free packaging to the no-frills texture of their products, it's clear chemicals were not invited to this party. 

LBB Picks: Blood Orange and Rosehip Lip Balm, Organic Kajal Pencil/Kohl

Sahar Mansoor, the Founder and CEO of Bare Necessities has built the brand to be a social enterprise that produces zero waste personal and lifestyle products. Their deodorants are the best in the market and we can’t help but restock tin after tin. We recently tried their bath salts and can say our bathing routine loves this new addition!

LBB Picks: Rock N’ Roll Deodorant, Lavender Levitate Bath Salts and Soothe Operator - Rose & Green Clay Spa Bar 

Backed with power of science, Type Beauty offers a great range of makeup that is infused with the power of skincare. The brand aims to un-complicate the makeup landscape with their multi-purpose products, which are completely vegan and cruelty free and emphasises on keeping things simple and effective. They recently launched their jelly blush sticks that went viral too, and if you are looking for some makeup additions that can serve long-term benefits, this is the brand to go to. 

LBB Picks: TYPE Beauty Zit Quit Hydra Jelly Tint - Bubble Gum, Type Beauty Moisturizing Gel Based Face Primer with Vitamin C

O&O is a women-driven brand that believes in clean, minimal beauty. Their products are long-lasting and effective, with luxurious matte packaging that’s good for the environment. Their formulae are also completely vegan and cruelty-free, while their foundation sticks and glow blushes were everywhere on the internet, gaining fame for their easy to use design and formula. 

LBB Picks: O&O Beauty Velvet Kiss- Serum Lipstick, O&O Beauty Complexion Stick- Multiuse face stick

Founded in 2020, Minimalist is a beauty brand that has always given major attention to transparency. They will never give you inaccurate information and glorified details in an attempt to make you buy a product and that is the #1 reason why we love this brand so much. From gentle cleaners to face serums, they will make sure the formula involves effective ingredients, that’ll better your skin from the inside out.

LBB Picks: Salicylic Acid + LHA 2% Cleanser, Minimalist Winter CSMS Combo

Pro Tip: If you are looking for a burst of hydration for dry skin, check out these serums. 

The Skin Diet Company believes in inculcating the benefits of superfoods in all of their products. For instance, their Watermelon Facewash actually includes the power of 10 watermelons and more than that, they club it with other beneficial components like Pro-Vitamin B5 and the very-popular Hyaluronic Acid. Their products are toxin, and sulfate-free and are dermatologically tested. 

LBB Picks: Matcha Green Tea Toner, Banana Brightening Under Eye Cream for Dark Circles & Dry Eyes

When Rare Beauty launched earlier last year in India, everyone and their mothers were talking about it simply because of how wonderful every single product is! Known for their top-notch quality and range of products that are super inclusive, we can’t help but want to stock up on pretty much everything. What we love about them other than the formula of pretty much every single product — especially the blush, is the fact that they have everything from lipsticks, highlighters, to even bronzers! 

LBB Picks: Soft Pinch Liquid Blush, Selena’s Essential Eye Duo 

Pro Tip: Check out our review of the brand here. 

Since time immemorial, Anastasia Beverly Hills has been ruling the roost when it comes to high-end makeup that were vetted by the OG beauty gurus on Youtube! For the ones who know, it was her that is lovingly called the 'Queen of brows', because her products ensure your brows never have a sad moment. Other than their stunning brow products, they’re also known for their eyeshadow palettes too. 

LBB Picks: Brow Wiz, Brow Definer  

We are in love love (yes, we had to say it twice to emphasise!) with Pat McGrath Labs for its luxurious quality makeup. Known as the 'Mother of Makeup', Pat McGrath has revolutionised the beauty industry with her high pigment formulas and iconic, boundary pushing collections. From her legendary eyeshadow palettes to her rich, velvety lipsticks, each product delivers a flawless, long-lasting finish. What truly sets Pat McGrath apart is her dedication to inclusivity, offering shades that cater to all skin tones. With stunning packaging and expert-level formulations, Pat McGrath makeup feels as boujee as it looks, making it a must-have for beauty lovers globally!

LBB Picks: PAT McGRATH LABS Bijoux Brilliance Eye Shadow Palette, PAT McGRATH LABS Liquilust Legendary Wear Matte Lipstick, LUST: Gloss

If you are tired of red lipsticks being the only standard for makeup, then you may have a lot in common with this brand’s founder. Bobbi Brown, tired of the bold red being the only statement making shade, launched a brand that has now been a part of our makeup routine for nearly 26 years. A legacy brand, we love how it has a foundation shade for every skintone from Dark Peach to Bisuqe. We also adore how their lipstick shades are the kind of dark to pastel shaded rainbow you must be investing in. With a Bobbi Brown product in our vanity, we know we have met our makeup match. 

LBB Picks: Bobbi Brown Luxe Lipstick - Bahama Brown, Bobbi Brown Crushed Oil Infused Gloss

Founded by the photographers behind Smashbox Studios in Los Angeles, Smashbox products are regularly used in photoshoots, commercials, and runway shows. Known for their long-lasting, highly pigmented formulas that suit various skin types, these products are designed with professional makeup artists in mind to ensure excellent results. From their iconic primers and foundations, which are famous for their all-day wear, to their lipsticks that deliver the perfect pop of colour, Smashbox is praised for its staying power. While it might be a bit of an investment, trust us—it's totally worth it!

LBB Picks: The Original Photo Finish Smooth & Blur Primer, Always On Mini Liquid Lipstick

Pro Tip: Here are skin-care infused makeup products you can replace your makeup routine with. 

If you haven’t tried Laura Mercier’s Translucent Loose Setting Powder yet, consider this your cue to do so. For years, Laura Mercier has been a cult favourite among makeup artists and beauty enthusiasts alike, with products that set trends through their unique formulations and textures. Moreover, their foundations and primers are renowned for enhancing the skin’s appearance without feeling heavy or cakey. Plus, we absolutely love their cruelty-free approach to beauty, prioritising animal-friendly products!

LBB Picks: Smooth Finish Foundation Powder, Real Flawless Weightless Perfecting Foundation

Pro Tip: Check out the best loose powders to keep your base in place all day. 

In a landscape of splurge-worthy makeup brands, Stila has its own irreplaceable spot because no one does primers and eyeliners as good as Stila, especially if you ask an OG makeup fanatic. Not so long ago, we gave their Calligraphy Lip Stain a try out of curiosity and were impressed with how well-formulated it was. 

LBB Picks: One Step Correct, Stay All Day Dual-Ended Waterproof Liquid Eye Liner

Estee Lauder is one of the most reputed beauty brands in the world with products both iconic and trend-focused to serve your beauty appetite. The Estee Lauder Doublewear Foundation has been and continues to be an OG for us when it comes to foundation but we absolutely love how the brand keeps on reinventing itself with newer formulations to stay relevant, while still being rooted in their sophisticated brand lingo.

LBB Picks: Double Wear Stay-In-Place Makeup Waterproof Foundation, Advanced Night Repair Synchronized Multi-Recovery Complex Serum and Estee Lauder Modern Muse Eau De Parfum

You cannot talk about luxury makeupscape, without mentioning Tom Ford Beauty. Their eye shadows and gel eyeliners are always the talk of the town, with the most beautiful formulation and colours. Plus, there is no one who can deny the superiority of their fragrances, the most coveted being Ombre Leather.

LBB Picks: Tom Ford Ombre Leather All Over Body Spray, Eye Colour Quad Creme

A favorite investment worthy brand, and used by many celebrities, YSL Beauty has always been a trusty go-to. Their lipsticks are some of the most luxurious products, serving the perfect pout that always turn heads. The packaging of their products are a statement on its own, plus if you like shine and gloss, we cannot recommend check in out their lip products enough. Other than this, they perfumes too have stolen hearts globally, with our favourite being Libre. 

LBB Picks: Loveshine Lipstick, Libre Mini and Lash Clash Extreme Volume Mascara, Libre Eau De Parfum

CeraVe is one of the most trusted brands simply because it is developed with dermatologists. It’s an all-inclusive brand that caters to people with normal, oily, dry, combination, sensitive skin, and even ones with skin issues like eczema or psoriasis. With almost 2 decades of experience, CeraVe skincare and haircare lines do their best to make your skin and hair as healthy as ever by working on the root causes. 

LBB Picks: CeraVe PM Facial Moisturizer Lightweight Night Cream, Acne Control Gel

Pro Tip: Love CeraVe? Here Are Alternatives To Their 6 Bestselling Products. 

The Ordinary is no ordinary, in fact, it is one of the most sought-after and talked-about brands when it comes to skincare. They say their products are “Worth the Weight” and we couldn’t agree more, since even a 15 ml eye serum is composed of highly potent ingredients like Niacinamide and Fraxinus Excelsior Bark Extract. Even their body and hair range is worth exploring, as they have got everything from lotions to conditioners. 

LBB Picks: 100% Organic Cold-Pressed Moroccan Argan Oil, The Ordinary Glycolic Acid 7% Toning Solution

Pro Tip: Here Are 10 Pharmacy Finds You Need To Try For Skincare That Doesn't Break The Bank, Here's a review on the most popular products from The Ordinary. 

We at LBB believe that there is a cetaphil product on every third person’s vanity table who cares about their skin. A close second, or even we might dare to say an alternative of CeraVe, Cetaphil is a brand that cannot go wrong especially if you’re someone with skin that needs to heal and is super sensitive. We’re huge fans of their lotion and moisturiser that are packed with great ingredients that help heal, replenish, and maintain one’s skin. What we also love about the brand is that they have no added fragrance, are non-conodogenic, and non-irritating while also being recommended by dermatologists. 

LBB Picks: Daily Advance Ultra Hydrating Lotion, Gentle Skin Cleanser

When it comes to a brand that are known to be pioneers of skincare with the blending of science and beauty—it has to be Clinique. What sets them apart from the rest is how well they commit to allergy tested and fragrance-free formulations. A few of their most coveted products are the Moisture Surge 100H Auto-Replenishing Hydrator, Take The Day Off Cleanser, and the Almost Lipstick in Black Honey. 

LBB Picks: Almost Lipstick in Black Honey,  Moisture Surge 

Blending apothecary and modern science, Kiehl’s is one skincare brand you will not think twice before using. The best part is that its products can be personalised for your skin concerns after a video consultation. From the hydrating Ultra Facial Cream to the rejuvenating Midnight Recovery Concentrate, Kiehl's offers effective solutions tailored to our needs. Make them your skincare buddy and we are sure your skin will thank you. 

LBB Picks: Midnight Recovery Omega Rich Botanical Night Cream, Ultra Facial Oil Free Gel Cream

Blending Korean skincare with apothecary traditions, Belif is that quintessential skincare fix-it-all that we always gravitate towards. Their products, infused with potent botanical ingredients like Herbarium Complex, have transformed the way we handle our skin. From the soothing moisture bomb, to the firming eye cream, each product is a must have in your routine. If you are seeking a skincare routine that's both gentle and results-oriented, Belif needs to be your bestie. 

LBB Picks: The true cream - Aqua Bomb, Aqua bomb sleeping mask

If you’re obsessed with K-beauty as much as us, Beauty Of Joseon should be on your shopping list. While their Mugwort and Camelia sunstick caught everybody’s attention, their toners, serums, cleansers, and more are as good! What we love most about Beauty of Joseon is how their products seamlessly combine time-honoured Korean beauty rituals with modern skincare science, drawing inspiration from the beauty secrets of the Joseon Dynasty. They also use carefully selected ingredients like ginseng, honey, rice, and green tea, creating effective yet gentle skincare—perfect for sensitive skincare girlies! And we can't forget to mention that, despite using premium, high-quality ingredients, their products are surprisingly affordable.

LBB Picks: Relief Sunscreen Rice + Probiotics SPF 50+, Matte Sunscreen Stick Mugwort + Camelia SPF 50

Pro Tip: Check out the best Korean facial cleansers for clean and hydrated skin. 

Another beauty brand that has captured the hearts of K-beauty fanatics is Innisfree. Known for their natural, eco-friendly ingredients sourced from Jeju Island in South Korea, Innisfree has become a staple amongst skincare enthusiasts. With a strong commitment to sustainability, the brand uses recyclable packaging and formulates products free from harsh chemicals like parabens and sulfates. A true holy grail, their Super Volcanic Pore Clay Mask took the internet by a storm—and for good reason! But that’s not all; their moisturisers, sheet masks, and cleansers are just as impressive. Whether you're seeking hydration, brightening, or oil control, Innisfree has something for every skin type and concern. 

LBB Picks: Super Volcanic Pore Clay Mask, Green Tea Cleansing Water With Hyaluronic Acid

Pro Tip: Read more about Innisfree here. 

Korean beauty has completely taken over skincare and one brand that’s leading the pack with their insanely good beauty innovations is Laneige. Laneige quickly found a way to every beauty enthusiast’s cart right away with their trusty Lip Sleeping Mask that we can’t help but collect like pokemons as soon as a new variant launches. But, we love their effective skincare babies too, like the Water Sleeping Mask and the Cream Skin Cerapeptide Toner & Moisturizer that help our skin feel a little more alive on a gloomy day.

LBB Picks: Lip Sleeping Mask, Water Sleeping Mask and Cream Skin Cerapeptide Toner & Moisturizer 

Pro Tip: Check out more brands like Laneige here.

God bless COSRX for bringing the perennially trending Advanced Snail 96 Mucin Power Essence into our lives and blessing us with plump, hydrated and smooth skin. Their website says that ‘COSRX has studied people's skin types and their needs since 2013 with skin-friendly ingredients that alleviate irritated skin’ and to that, we would like to say, please keep studying and bringing us such effective skincare formulations because we are lovin’ it!

LBB Picks: Advanced Snail 96 Mucin Power Essence, AHA/BHA Clarifying Treatment Toner 

Founded by Huda Kattan, Huda Beauty has become a staple among beauty enthusiasts. We love their lasting and high performing makeup products that comes with great formulation. Their products cater to different skin tones and concerns, and we are absolutely in love with their lipstick and eye shadow palettes. While it might be on the expensive side, we’d highly recommend them for the sheer excellence of all their products. 

LBB Picks: Icy Nude Eyeshadow Palette, Ultra Matte Transfer Proof Lipstick

Swiss Beauty is one of the brands that every girl started their makeup vanity with. Their array of products are perfect for Indian skin tones, with formulas that are lasting and innovative. We especially love them for their price point, which makes them quite accessible for a range of budgets, with no compromise to quality.

LBB Picks: Bake It Away Loosed Powder, Holographic Eyeliner

MAC Cosmetics was established way back in 1986, and since then, it has not lost its hold in the beauty industry. It’s difficult to say that they are budget-friendly because their lip pencils are worth INR 2,300, but what we can confidently say is that their products are worth every penny. We most definitely love their satin-finish lipsticks as they are so very pigmented. Moreover, they won’t require reapplication every now and then (phew). Not to forget, there are 34 shades to choose from!

LBB Picks: MACXIMAL SLEEK SATIN LIPSTICK, Studio Fix 24-Hour Smooth Wear Concealer

Kiko Milano is an Italy-based brand that takes inspiration from all the trends worldwide and adds its Italian perspective to it. They have around 1,200 products with quality always higher than what you would expect. They are artsy at their best and have a super-fun colour assortment which would make anyone want to experiment. The best part is that they use safe ingredients and guarantee to deliver the best without compromising on quality by steering clear of questionable substances. 

LBB Tip: Kiko Milano does not ship to India through its global website but we do have Kiko Milano physical stores in Delhi NCR, Mumbai, Pune, Bangalore, and Lucknow.

LBB Picks: New Water Eyeshadow, 3D Hydra Lip Oil

God bless Katrina Kaif for giving us Indian girlies Kay Beauty. There is not one product from this brand that we’ve tried and not liked. They’re known for their top-notch quality, value for money, and for being on top of the beauty game making them one of the best homegrown makeup brands to exist. We’re particularly big fans of the eyeliner and lipsticks which are a must-have in your vanity. 

LBB Picks: Matte Drama Long Stay Lipstick, Quick Dry Liquid Eyeliner  

Pro Tip: We put Love Child By Masaba and Kay Beauty to the ultimate test here. 

Charlotte Tilbury is responsible for one of the most popular lipsticks known to man — Pillow Talk. Founded in 2013, the renowned cosmetics brand gained fame for its high quality and rather innovative formulae that were super inclusive to a wide range of skin types and tones. What we love most about the brand is how well they’ve managed to incorporate skincare with cosmetics with each and every product being known to provide a luxurious feel with effective results. 

LBB Picks: Pillow Talk Lip Kit, Cheek to Chic 

When it comes to makeup that suits the Indian skin, we vouch for MARS cosmetics. Also, MARS is that easy to use, budget friendly starter brand into the world of makeup, where you aren’t hit with complex product terms or prices that have a zero train. With their sweet lip shades and soft on the skin compact, it is officially glow’o clock for us, all year long. 

LBB Picks: All I Need Makeup Kit, Fabulash Mascara

Every swipe, every stroke, makes a statement when it comes to Renee's products. From those dreamy eyeshadow palettes to the lipsticks that make your pout pop, Renee has got you covered. RENÉE, derived from Renatus which means 'Reborn,' is known for its range of high quality, cruelty-free and FDA-approved products, quite the right fit if you are looking to reinvent your vanity a bit if you're looking for super affordable beauty. 

LBB Picks: Madness PH Stick - Black Magic, Bollywood Filter Face Primer

Harnessing the power of C-Lock Technology and the expertise of makeup artists, Staze 9to9 is a brand to watch. Their high-quality formulas ensure your makeup stays flawless from 9 AM to 9 PM—just like the name promises! PETA-approved and vegan, Staze offers affordable, long-lasting makeup that’s perfect for all-day wear. If you haven’t already, this brand should definitely be on your radar for reliable, budget-friendly beauty essentials!

LBB Picks: Gloss Lock 2-In-1 Liquid Lipstick, All Eyes On Your Mascara

Founded in 2020 by celebrity makeup artist Namrata Soni, who has worked with stars like Sonam Kapoor and Rani Mukerji, Simply Nam is a premium beauty brand tailored for Indian skin. With over two decades of experience, Namrata has crafted a collection of vegan, cruelty-free, and practical products that cater to the unique needs of the Indian lifestyle and climate. We’re already obsessed with their hydrating lip butter, which often sells out quickly. You’ll want to grab their products before they’re gone, making Simply Nam is a must-have for your beauty routine!

LBB Picks: Hydrating Lip Butter, Dawn To Dusk Eyeshadow Palette

Pro Tip: Here’s a list of the 10 best lip glosses for that all-out shine. 

We want to take a moment to thank queen Riri for giving us melanated queens a brand that finally gets the undertone game right for complexion products and for those heaven-sent gloss bombs that we can’t put down because that’s how sparkly and juicy they make our lips appear. And lastly, a big thanks to our friends at Nykaa for bringing us Fenty Beauty in India. Gratitude vibes only. 

LBB Picks: Gloss Bomb, We'Re Even Hydrating Longwear Concealer 

Pro Tip: Here’s our review of the viral Gloss Bomb.

Yes, Kosas ships to India and if you haven’t been introduced to the virality of their concealer then we can’t be friends. It’s the only concealer meant for sensitive skin that doesn’t break us out since it is packed with skincare ingredients and is non-comedogenic, hypoallergenic, and non-irritating. The brand’s ‘good makeup’ over ‘no makeup’ philosophy is what sets them apart as the focus is on clinically proven formulae that actually make your skin better, even when it’s bare.

LBB Picks: Revealer Concealer, DreamBeam SPF 40 PA++++ 

LBB Tip: They make great skincare products too! 

Cute compact packaging, and blushes that nobody can get enough of, Milk Makeup has acquired quite a set place for itself in all its beauty enthusiasts vanity. All of their creations are completely vegan and cruelty-free, with the emphasis on good ingredients and supreme formulations. Their jelly tint blush was a recent viral sensation, making glowing on the go, all the more easy and effective. 

LBB Picks: Cooling Water Jelly Tint, Hydro Grip Primer

Creating beauty products centered around, healing, hydration and nourishment, The Dearist is one of our recent favourites. Each of their products represents a balanced blend of past wisdom and contemporary science, with each of their product being suitable for sensitive skin as well, which is not true for most brands. You can learn and know about their ingredients from their website, using botanical products that facilitates skin healing. 

LBB Picks: Brightening Mask, Coconut Milk Oil

e.l.f (eyes, lips, and face) cosmetics will make sure you look good but not at the expense of your skin health. They have 100% vegan formulas and avoid all things nasty. All their products are instant game-changers because even their primers will make you glow with their flawless finish. Also, the fact that their price points are so accessible, it has us falling in love with them all over again! 

LBB Picks: Lip Plumping Gloss, Liquid Metallic Eyeshadows

Elitty Beauty got viral way before it was even on Shark Tank India and it is making waves all for the right reasons, we believe. Their coloured eyeliners had us doing a #WorthTheHype and it was indeed worth it. Beyond their viral eyeliners, they also offer coloured mascaras, lipsticks, nail paints, and even rhinestones to deck up your eyes. They also sell cute and aesthetic beauty kits which can become a great gift for all the girlies! 

LBB Picks: Matte Pop Eyeliner - Lilac Dreams, Glitter Pop Eyeliner - Starlight

One of the most beloved K-beauty brands that are trending right now has to be Etude house. It was their lip and cheek tint that put them on the map, clearly giving the iconic Benetint by Benefit strong competition. Over the years, they’ve expanded and carved a niche for themselves when it comes to affordable, good quality makeup products. 

LBB Picks: Dear Darling Lip and Cheek Tint,  Glow Fixing Tint 

Pro Tip: Watch us put two iconic lip and cheek tints to the test here.  

If you’re looking for a Korean beauty brand that does the best formula when it comes to eyeshadow palettes, then look no further than Rom&nd! We’re huge fans of their glitter palette that is all kinds of pigmented, buttery, and will blow your mind with its formula. We’re also fans of their lip tints that come in all sorts of colours, are almost watery, and sit very well on the lips. 

LBB Picks: Juicy Lip Tint, Better Than Pallette  

Since the founder Parul Gulati’s appearance on Shark Tank India season 2, Nish Hair is a brand we haven’t quite been able to shake off of our Instagram feeds. Gulati revealed that her first sales of the products were done door to door but fast forward to today, we are absolute fans of this creative product that can deal with different problems including hair volume, balding, adding removable bangs (this one’s a lifesaver), and more. 

LBB Picks: Side Bangs - Ombre Blonde, Dark Brown Hair Line Powder

Pro Tip: Snag a peek at some of the brand’s founder Parul Gulati’s fav things and brands she swears by! 

When the brand’s founders proposed ‘Chemicals Acche Hai’ in their debut at Shark Tank season 3, we could hear the impending uproar from a mile away. But, by bringing conscious choices into the conversation, Conscious Chemist flipped the narrative of how people need to see chemicals in skincare. Branded as ‘intelligent beauty,’ we urge that intelligent beauties like us need to add it to our ‘woke up like this’ skin regime that includes their smooth skin booster collection and silky barrier repair creams. 

LBB Picks: Snail Mucin Face Serum (Essence) For Barrier Repair & Anti Ageing, Peptide Complex Collagen Boosting & Firming Essence For Fine Lines & Wrinkles