Fashion as a category becomes more and more competitive each day, with the meaning of the word 'best' shifting with each passing second. Earlier, the best brands represented the best styles, but that perception is long gone. Today, brands have to do a lot more to be labeled as the best, from being size-inclusive and sustainable to having a wide range while maintaining the best quality and style. So, if you have been wanting to add brands to your radar that are not just fashionable but ethically conscious as well, we have curated the ultimate list of twelve Indian brands for you that you have to add to your closet.
12 Homegrown Clothing Brands That Deserve To Be In Your Wardrobe
Best For Indianwear
True Browns
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With an extensive size range (upto 6XL) and sustainability at its core, True Browns is a brand that creates stunning ethnic wear, including Kurta sets, suits, co-ord sets, sarees, and blouses. Their styles are truly versatile, with simple and elegant designs, and will prove to be perfect for upcoming festivities.
Gillori
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Gillori in North India means "paan, ready to serve", and this brand 'represents the variety of colours, just like a "paan", ready to be served'. They came into existence during the pandemic to provide employment to a number of families while serving high-quality products and stunning ethnic wear to consumers in the process. They offer more than six kinds of suit sets only, from A-line suits to party wear, made from fabrics like chanderi and kalidaar, at budget-friendly prices. So, if you are looking for some ethnic wear for small events or gatherings, they are a definite check-out.
Karaj Jaipur
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This brand literally offers luxury on a budget. They have beautiful suits, along with some kaftans and co-ord sets, that are perfect for occasion wear. All of their products are available up to 5 XL and have their own collections named 'Rooh', 'Noor', and 'Makhaml' that exude regality, and their 'Festive Edit' is a haven for some ethereal suits and sets.
Best For Casual Wear
IT Girl
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'It Girl' took the internet by storm when it first came, offering a variety of dresses, tops, cord sets, beachwear, swimwear, and bodysuits. Finding styles for all of your moods and occasions shouldn't come with a price, and this brand is all about that. All of their products are available up to 3 XL and will definitely elevate your casual wear wardrobe.
Kassually
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This brand laid its foundation on Instagram first and has been expanding from there like no other. They recently launched their 'curve' collection, but their products have been available up to 2 XL since the beginning. You can find everyday tops, dresses, skirts, pants, jumpsuits, and pantsuits on their website, all with quite an economical price range. We'd highly recommend them if you are looking for everyday top and dresses, with unique styles.
Old Marigold
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Founded in 2021 by Saumya Saraf, Old Marigold draws its inspiration from classic shapes and silhouettes. This brand is all about a soft-feminine aesthetic, where every piece is free-flowing and tailored to flatter every body type. They have ethnic wear, but their dresses have a whimsical feel that we really admire. Their dresses come in a number of styles, from one-shoulder to strapless, and will be perfect for brunches and everyday.
Best For Office Wear
Fable Street
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A brand created for Indian women and their bodies, Fable Street creates comfortable and flattering fits with extended sizes. They offer shirts, pants, pencil skirts, tops, blouses, trousers, and jackets, with size charts exclusively made for Indian women, and their Fable Street X venture is dedicated to creating formal fits that are available in up to 5 XL. So, if you are looking to spice up your workwear with fun colours and comfortable, breathable fabrics, they are a definite checkout.
RadhaRaman
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Probably our most cherished discovery, Radha Raman is a brand that produces modern contemporary fits and styles that celebrate art with each and every stitch. They have a great size range, and every design of theirs is a perfect, true-bloom amalgamation of art and aesthetic. They play with bold colours, and their silhouettes have a flow as well as a structure to them, which gives a clean, minimal look with the utmost flair. They are perfect for someone looking to add more colours, and fun prints and textures to their wardrobe.
Gulaal
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We love Gulaal for their shirts, tunics, and short kurtas, which will be perfect for someone who wears a lot of ethnic clothing to their office. They are a sustainable brand that makes conscious and functional clothing, with each part of the process done in-house by local artisans. Their shirts are made from material like cotton with Dabru prints, which are extremely breathable and stylish.
Best For Loungewear
The Kaftan Company
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With numerous sustainable and zero-waste initiatives, The Kaftan company produces the most easy and breathable lounge wear that is available in sizes up to 3 XL. They do various prints and designs with fun colours and patterns and are quite budget-friendly.
Jaipur Kurti
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Jaipur Kurti offers beautiful lounge wear that is breathable, comfortable, and available in a number of Indian patterns. They have a plus size range as well, creating beautiful geometrical, printed kaftans and pajama sets that are perfect to lounge around and be a home body in.
Makaan.51
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Makaan.51 is a brand that creates sturdy, beautiful, comfortable attire for on-the-go with the utmost chicness. They surely create beautiful ethnic wear, but their loungewear stands out; they are the ultimate balance of style and comfort. They also do swimwear, and their lounge wear is just so pretty, we seriously want to style them as our regular fits, which is clearly a good style of loungewear.
Pro-Tip
Check out Indian luxury fashion brands that are worth your money here.
