50 Best Fashion Brands We Loved In 2025

Helmed by three sisters, Urban Suburban was founded in 2017 as a culmination of the trio’s desire to blend travel, food, and vacations with the aesthetic of the clothes they create. Having observed gaps in women’s fashion, such as limited sizes, designs, and colours, Urban Suburban strives to Indianise their clothing while keeping it comfortable and stylish for all holiday needs. If you love to experiment with fashion, their clothes are right up your alley!

LBB Picks: Cute Pink Tie-Up Top, Black Rayon Midi Dress

Social Media: Urban Suburban

Pro-Tip: Here are 12 other homegrown brands that deserve some space in your wardrobe.

Founded by Apurva Kothari in 2011, headquartered in Goa, this brand has been riding the sustainability wave and more so, one of the pioneers when it comes to sustainable fashion and lifestyle. They use 100% organic cotton, which reduces environmental damage from the outset by avoiding genetically modified cotton seeds and synthetic pesticides. Additionally, their clothing is also vegan since they don't use any animal-based fabrics (leather, fur, silk). From Co-ords and jumpsuits to dresses, tops and T-shirts, every product has classic prints and style with hints of 'quiet luxury' elegance. 

LBB Picks: Sea Gathered Maxi Dress, Picnic Shirt Dress

Social Media: No Nasties

Pro-Tip: Read more about the brand here. 

Doodlage creates beautiful apparel from upcycled waste, scraps, and fabrics to create season-less, well-finished garments made for longevity. Their designs are fresh, minimal, and happy, and are made with so much thought and creativity. The packaging is also made from the scraps that are left from their own production, so you know that the whole process is sustainable and makes you feel great about your spending too. 

LBB Picks: Mudpie Maker Dress, Iris Pink Dress

Social Media: Doodlage

Looking for beautiful sarees, blouses, and fabrics that help you create a statement? There is no better place to buy them from other than Suta. Their designs are centered on creating a range of attire with a blend of tradition and contemporaneity, where inspirations pay attention to details, adding elegance, boldness, and grace. They adhere to the traditional weaving process, making each saree from the brand absolutely worth the buy. 

LBB Picks: Kedar Ki Dor, Magenta Mulmul Cotton Zari Saree With Tassels

Social Media: Suta

Pro-Tip: Check out brands' founder favourite things here.

When it comes to spotting niche homegrown brands that do God’s work, count on us. This brand is known to transform pre-loved Indian sarees into limited-edition fashion pieces from dresses, shirts, accessories and more. Everything is handcrafted by women artisans from marginalised communities with their USP lying in radical sustainability. What we love about the brand is that not only every product is unique, but also something that will stay with you long after you buy it. 

LBB Picks: Reusable Bags, Belt Top

Social Media: I was a Sari

This Delhi based brand is known to expertly combine eco-conscious materials and ethical production with affordable pricing. They make chic and contemporary women’s wear with a clear mission to reduce fashion’s environmental impact. We’re big fans of their ikkat and tie-dye products that come in a myriad of styles with the same fabric.

LBB Picks: Handwoven Maxi Dress, Organic Cotton Skirt

Social Media: SUI

Pro-Tip: 29 Best Homegrown Clothing Brands 

We turn to EcoRight for their functional, yet craft forward products that are every but vibrant and useful. They’re known to blend organic cotton with jute and other natural and sustainable materials for their products. Established in Ahmedabad in 2017, this homegrown brand stands tall against fast fashion and plastic pollution, nudging us to better, cleaner alternatives. 

LBB Picks: Marisol Cross Body Bag, Ankle Socks 

Social Media: EcoRight

‘No Labels’ knows how to keep style in the front row without sacrificing comfort. Positioned somewhere between fast and slow fashion, they create pieces designed to "uplift the self-esteem of every woman." The brand’s goal is to craft garments that women of all ages and body shapes can feel both comfortable and confident in. The silhouettes are mostly roomy, but not in a laid-back way, which we absolutely love. In addition to clothing, they also offer stunning jewellery and bag collections.

LBB Picks: Wrapped in Grey Sculpted Scarf Dress, Floral Breeze Denim Jacket

Social Media: No Labels

This Mumbai born homegrown brand by Prernaa Lhiya is known to craft the most timeless dresses, co-ord sets, and accessories that redefine positive, slow fashion. We love them for their zero-waste innovation of reclaiming factory residual organic overstock, and repurposing food, flower, temple, and plant wastes into natural dyes, minimising resource use while delivering handcrafted, block-printed style. 

LBB Picks: Forest T Shirt Dress, Azure Top

Social Media: Something Sustainable

Founded by Rekha and Shivangini, The Summer House is a dreamy Indian fashion brand that mindfully designs luxury women’s clothing all made from organic, handwoven, and responsibly sourced fabrics like khadi, silks, and econyl. 

They’re known for their deep commitment to traditional Indian craftsmanship, ethical production in their own Bangalore studio, and strong partnerships with multiple artisan clusters across India. 

LBB Picks: Pleated Dress, Handwoven White Co-rd set

Social Media: The Summer House

Founded by Dhruv Khurana in 2018, Almost Gods is a homegrown brand that has put high-street fashion on the Indian map. What we love about their clothes is how seamlessly they draw inspiration from mythology, art, and even global "power," creating stunning apparel with unique cuts and prints. They offer a diverse range too — from shirts, polos, and hoodies to dresses and even swimwear.

LBB Picks: Elemental Cropped Tee, Dream of The Orient T shirt 

Social Media: Almost Gods

Pro-Tip: More street wear brands to check out here.

CORD was founded by Neha Singh and Pranav Guglani with a straightforward mission — to merge comfort with style through versatile fabrics and cuts that can be worn anywhere. The brand draws inspiration from art, culture, and travel, while incorporating age-old techniques to create timeless, classic pieces that never go out of style. Their outfits have been worn by celebrities like Farhan Akhtar, Kareena Kapoor Khan, Dia Mirza, and more. The best part? They practice sustainability by sourcing raw materials ethically and using all-natural fabrics.

LBB Picks: Rome Jacket, Norma Set

Social Media: CORD

Pro-Tip: Read more about the brand here.

Established in 2012 by Ragini Ahuja, this Delhi based brand is known to craft the most timeless, seamless, and statement clothes for women with their clothes spanning several collections. What we love is how they transform indigenous Indian hand-woven fabrics via eccentric, original artworks — hand-appliquéd, shibori-dyed, and cutwork details — into wearable art celebrating fierce femininity, self-expression, and empowerment. 

LBB Picks: Back Gather Dress, Shibori Straight Skirt

Social Media: Ikai By Ragini Ahuja

Pro-Tip: Read more about Gunjan Adya's favourite things here. 

Founded by Gursi Singh and Amrita Khanna, this is a Delhi based brand that crafts unisex clothing for the modern, urban millennial. You’ll find everything from dresses, co-ords, jumpsuits to menswear. Everything is inspired by architecture, graphic art, and vintage vibes, using 90% locally sourced Indian handcrafted fabrics, screen or block printing, and craft clusters for transparent, sustainable luxury that norm-breaks quietly. 

LBB Picks: Lilac Embroidered Dress, Chess dress 

Social Media: Lovebirds

Pro-Tip: Read more about Amanda Bhandari's favourite things here 

Huemn, the homegrown ready-to-wear unisex fashion label that has disrupted the streetwear scene not only in India but also globally, is known for its eclectic designs and silhouettes that are worth all the hype. The label believes in sustainability, inclusivity, and mindful buying, which we love. What we love even more are the playful collaborations Huemn keeps doing with different brands.

LBB Picks: Pepsi X Huemn Vintage T-Shirt, Handcrafted 'Missing Person' Safari Shirt

Social Media: Huemn

Co-founded by Karishma Swali, Chorus, formerly known as Moonray is a stunning Mumbai based brand that blends heritage crafts with contemporary design across clothing, couture, textiles, glassware, wellness, and objects. Everything they do is a vision rooted in a very India-proud luxe way which also becomes boundary-blurring in honour of traditions and innovations. 

LBB Picks: Giada Dress, Pressed Petal jacket 

Social Media: Chorus

Pro-Tip: Read more about Michelle Poonawalla's favourite things here.

Launched in 2014 by Gauri Verma and Karuna Laungnani, The Jodi life is a Pune based brand that excels in slow fashion for women, men, home and even jewellery all rooted in Indian craft and culture. We love them for how they’re reviving artisanal techniques like hand block printing, bandhini dyeing, zardozi embroidery on natural fabrics (cotton, linen, khadi) via small-scale Jaipur family businesses, limited production to zero waste, and vibrant, travel-inspired prints that blend heritage with high-street playfulness. 

LBB Picks: The Panelled Dress, Silk Skirt and Corset set 

Social Media: The Jodi Life

Pro-Tip: A few of Sarah Sham's favourite things here 

Aesthetic jewellery speaks the language of elegance in a subtle yet impactful way, and these nomadic pieces from Shop Lune have caught our eye with their celestial-inspired contemporary designs. Founded by Sreesha Shetty, a Goan with South Indian roots, her pieces reflect the minimalism of Panjim and the calm of Chikmagalur, which we absolutely adore. Their new range, Daisy, captures the essence of the frosty season we're in. These elegant pieces are handcrafted in their workshops, and the bohemian brand creatively incorporates the flower daisy into belts, brooches, haath phools, chokers, and more! 

LBB Picks: Daisy Bodychain, Daisy Huggie Hoops in Silver Tone

Social Media: Lune

Pro-Tip: Learn more about the brand here. 

If you're looking for a Bebo-approved jewellery brand that offers luxury pieces with artistic designs and unique collections, we recommend Misho. We absolutely adore how their pieces strike the perfect balance between intricate gold work and subtle inclusions of pearls — ideal for a casual evening party or a wedding banquet. And it's not just Kareena Kapoor Khan who loves Misho; Suhani Parekh’s designs have also caught the eye (and wardrobe) of global stars like Rihanna, Kim Kardashian, and even Zendaya.

LBB Picks: Jasmine XL Danglers, Iris XL Cord Necklace

Pro-Tip: Here’s a sneak peek into the brands in Bebo’s closet! 

Bloni was founded by Akshat Bansal in 2017, and since then it hasn’t once missed the mark, not even with true tastemakers like Hari and Sukhmani. It’s a brand that’s genuinely done the unthinkable: blending sustainability with a futuristic aesthetic. This is where you’ll find modern luxury wear at its best; tech-generated fabrics brought to life with handcrafted details like crochet, and silhouettes that stay clean and almost naturally gender-neutral.

LBB Picks: Slip Dress, Black Mesh Saree Set

Social Media: Bloni

Fizzy Goblet took the ethnic shoe market by a storm with their stunning, unique and handcrafted masterpieces. They’ve been spotted in pretty much every celebrity’s closet (including the Queen Kareena Kapoor Khan herself) and every bride-to-be’s cart. Established in 2014 by Laksheeta Govil, the brand is all about modernity meets traditional designer footwear. Other than footwear, they also do bags! Moreso, if you’re a fan or like to keep a keen eye on what our celebrities are wearing, then you’d be happy to know that Fizzy Goblet is loved by everyone from Aishwarya Rai to Jahnvi Kapoor. 

LBB Picks: Starstruck Mules, Micro Bag leather

Social Media: Fizzy Goblet

Pro-Tip: 10 Best Homegrown Brands For Kolhapuris

Founded by four friends in 2020, Cider is named after the drink — bubbly, sweet, and with just the right amount of attitude, much like the brand itself. Having a mission to celebrate happiness in the ordinary, their clothes are as versatile as they are fashionable, perfect for any occasion — whether you're hanging out with your besties in the neighborhood or lounging at home. Whatever emotion you're feeling, from elegant to grungy, they've got you covered!

LBB Picks: Solid Off Shoulder Bodysuit, Cowl Neck Solid Sequin Ruffle Hem Maxi Dress

Social Media: Cider

LBB Tip: Their sizes range from XXS to 4XL, but a word of caution; always size up, as their fits tend to run petite.

Myclo is one of the most talked-about fashion brands right now, and honestly, it's well-deserved. This is where you’ll find the silhouettes, colours, prints, and designs everyone’s obsessing over, and the best part is that they’re kind to your wallet, size-inclusive, and Earth-conscious. Whether you're heading out for a cafe-hopping day or packing for a beach vacay, you’ll always find something cute here. Oh, and yes, they do customisations and made-to-order pieces too!

LBB Picks: Alice Midi Sundress, Ambitious Pant Set

Social Media: Myclo

You say, “Vacay is calling,” and we hear, “Time to shop at The July Issue.” This resortwear brand has genuinely blown our minds with fits that actually fit the brief for every kind of getaway. There are sporty silhouettes blended with feminine prints and patterns, basically, the kind of combo you see and immediately add to cart. You’ll find playful co-ords and dresses here, and on the flip side, polished formalwear too. And it’s not just us raving, the fashion set on social media and half of Bollywood are already obsessed.

LBB Picks: Tara Dress, Nila Matching Set

Social Media: July Issue

Old Marigold creates the prettiest dresses and, surprisingly, ethnic wear that's so 'it-girl' coded; we could live in those stunning corset lehengas forever. Their clothing is inspired by natural designs and materials, influenced by the culture we’re growing up in. It’s traditional yet still rooted in modernity — striking the perfect balance between the two.

LBB Picks: Saira Blouse, Emily Corset Jacket

Social Media: Old Marigold

Pro-Tip: 15 Best Ethnic Wear Brands To Get Your Desi Wardrobe Sorted

We’re honestly thrilled that year after year, upcycling and sustainability are getting louder. And one brand doing it beautifully is DUJA (meaning “second” in Punjabi). It’s an experiment house giving clothes a second life, and doing it with serious style. Everything here is consciously repurposed and crafted to make you gasp a little because the designs are pure magic. You’ll spot silhouettes and details you don’t really see anywhere else, they stand out in the best way possible.

LBB Picks: Mini Dungaree Dress, Reworked Denim Skirt

Social Media: DUJA

It Girl is exactly what the name says, for the IT girlies who dress like the moodboard everyone saves. The brand does some of the most stunning beachwear we’ve seen, the kind that feels straight out of Pinterest, but somehow better IRL. Beyond coastal vacay fits, they also have dopamine-packed summer dresses and tops, plus the cutest, cosiest winterwear when the temps drop. 

LBB Picks: Tide Tease Set, Isabella Dress 

Social Media: It Girl

Pro-Tip: 25 Summer Dresses To Buy Online

Outcast is that brand you’ll want to build your entire party-drobe around because, wow, the collection is unreal. Every piece looks luxe, but the price tag won’t make your wallet cry (truly a win-win situation, if you ask us). Whether you’re into minis, midis, or maxis, you’re going to be overwhelmed, because the choices are endless! 

LBB Picks: Sequin Maxi Co-ord Set, Halter Maxi Dress

Social Media: Outcast

The Label Jenn is one of those brands that just gets what women want. Everything is designed with the modern-day woman in mind, and they truly deliver on that vision. The pieces are trend-forward, thoughtfully made, and crafted from high-quality materials that feel and look good. Whether it’s multi-waisted ripped jorts, studded leather jackets, or anything in between, every design feels intentional, elevated, and genuinely cool.

LBB Picks: Dual Denim Vest, Safari Shirt

Social Media: The Label Jenn

Cecil has already been approved by the fashion set, so who are we to question it? Their collection ranges from sharp tailoring and statement dresses to playful and whimsical silhouettes, proving they truly understand the mood swings of our wardrobes. What sets the brand apart is its fluidity, brought to life through well-chosen textiles, silhouettes, and a whole cocktail of comfort. 

LBB Picks: Esther Mini Dress, Alice Bralette

Social Media: Cecil

We’re pretty sure at some point we’ve all stalked international influencers on Instagram, fallen in love with an outfit, and then sighed when we realised they don’t ship to India. StyleAsh is the brand that solves that exact heartbreak. Their pieces nail that effortlessly chic, globally-loved aesthetic, and the best part is that the pricing is refreshingly reasonable. Wearable and wallet-friendly, it’s the kind of brand that makes shopping actually feel fun!

LBB Picks: Parallel Striped Shirt, Plaid Bralette With Pants 

Social Media: StyleAsh

Want glam red-carpet level outfits sans the hefty price tag? House of Arshiyaa will become your favourite. This Indian label is all about blending traditional aesthetics with contemporary fashion. The result? Stunning, timeless pieces that are hard to find elsewhere (at least, at this price point). In terms of pricing, they don’t fall under the ‘budget’ category, but they’re also not super luxe, so you can call it premium. 

LBB Picks: Red Corset Saree, Mint Tissue Kaftan

Social Media: Arshiyaa

This mother-son duo brand, SABE, is all about modern, refined ethnic wear that suits today’s woman’s needs. From sharara sets to anarkali suits and even lehengas, everything here is crafted to perfection and perfect for brides, bridesmaids, and more. What we love about them is how their designs are traditional with contemporary tailoring, making them look refreshing yet timeless. Definitely heirloom-worthy pieces that can be passed down to generations.

LBB Picks: Mehwar Kurta Set, Meher Anarkali Set

Social Media: SABE

Purpose Clo, as the name suggests, is all about clothing made with purpose and intention. Nothing that you find here will be random, and everything is more about meaningful fashion than following trends. Their clothing is gender-neutral. The shirts and t-shirts are 100% cotton, while the hoodies are 100% cotton fleece to keep you warm and cosy.

LBB Picks: Kiss Sweatshirt, Friends Hoodie

Social Media: Purpose Clo

For a long time, men’s fashion was all about solid colours, boring prints and patterns. Oje Living was born to bridge this gap and build a brand that caters to men’s clothing for every mood. Vibrant colours, quirky designs, and their USP — handcrafted details and embroidery, their shirts are all over Instagram and for all the right reasons. The quality justifies the price point (which, anyway, isn’t too high) and it’s built for people who want to stand out unapologetically. 

LBB Picks: Andaman Embroidered Shirt, Manipur Embroidered Kurta

Social Media: Oje

If we had to describe Baroodi in a sentence, it would aptly be: urban streetwear meets Indian craftsmanship. Adorned by celebrities like Diljit Dosanjh and Karan Aujla, this menswear label is known for using heirloom textiles, like Kashmiri Pashmina and creating new-age heirloom pieces from these in the form of jackets, hoodies and more. A fusion of east and west, it has some of the most unique designs and the kind of craftsmanship that you don’t get to see elsewhere.

LBB Picks: Bichhoo Kali Kashmiri zipper jacket, Bichoo Boota Pashmina Jacket

Social Media: Baroodi

From the looks of it, it may look like a regular clothing brand, but beneath the surface, Anemoia is so much deeper. For starters, they take inspiration out of uniforms, tools and textiles. They try to connect to the vast Indian culture and heritage through their designs. In every garment or artefact, they lean on memory and create products that feel new, refreshed yet rooted.

LBB Picks: X Vest, Pleated Top

Social Media: Anemoia

A brand that’s obsessed with minimalism, you’ll find their products scream quiet luxury. They focus on creating high-quality, breathable and durable apparel that’s designed for everyone. While they have a limited collection (only shirts, t-shirts and caps), it is still created with thought, with small yet noticeable details. Plus, the price point is super affordable, so you can easily grab as many as you like.

LBB Picks: Back Embroidery + Screen Print Unisex T-Shirt, Back Embroidery Patch Box Unisex T-shirt

Social Media: SOH 

Regardless of whether you love streetwear or not, Volfsbane will change your mind about it. Made with the idea to stand out and be different, it’s the kind of clothing that instantly gives you confidence. Founded in 2023, Volfsbane has been making strides to make a difference. Nothing is mass-produced here, so their pieces are limited, and we suggest that if you like something, don’t miss out on buying it.

LBB Picks: The First Cargo Jeans - Blue, Awake' Oversized Hoodie

Social Media: Volfsbane 

Born to elevate your wardrobe, Crewcial was launched in August 2025 with a mission to create a community of like-minded people. They offer amazing graphic tees centred on urban style and crew culture. Most of their products are gender-neutral and limited-edition. With high-quality clothes and a flair for storytelling through clothes, they are one of the most unique brands out there.

LBB Picks: Delulu , Broke Yet Boujee

Social Media: Crewcial

Be it it girl vacay fits or cosy co-ord to bundle up in, RAE is a homegrown clothing brand that is super on trend and caters to every style. We absolutely love them for their collection of dresses that feature everything from 90’s polka dots to shimmer all over to soft florals, something for every occasion’s memo. Though a little costly, the fabric and finishing speaks for itself.

LBB Picks: Scarlett Off Shoulder Dress, Buttercup Ruffle Set

Social Media: RAE

Nishorma has been ruling our IG feeds since the days of summer. It’s a homegrown brand for Indian wear that’s very Gen-Z coded, think halter necks, deep backs, cinched seams that tug at the right places and prints that don’t drown you. They are very summer relevant with cottons taking centre stage in almost all their categories. They also have a menswear collection in case you want your special one to match your (desi) freak.

LBB Picks: Gun-Gun Set, Jodha Sleeved Corset Kurti and Rafi Jacquard Fitted Shirt

Social Media: Nishorama

Diamond Lady has all your trendy dresses available to give life to those Pinterest mood boards you had curated for your next outing. Priced like fast fashion labels, this clothing brand is for the folks who are constantly in the ‘got nothing to wear’ cycle. The fabric quality and fit are decent for the price and the sizing starts from XXS and goes up to XL. 

LBB Picks: Cottage Backless Dress, Coco Contrast Dress and Meadow Keyhole Top

Social Media: Diamond Lady

What began as a thrift store in 2023 has now turned into a homegrown fast fashion brand catering to those looking for feminine fits with a trace of softness. Evierose has tops, dresses, bottoms, co-ord sets and even a festive capsule collection for those girly pop-esque fits. Again, pricing is competing fast fashion brands so don't expect outfits that will stay relevant in your closet for a lifetime but in the moment.

LBB's Picks: Bloom Shirt and Sasha Dress

Social Media: Evierose

Sotbella has hands down the most elegant looking midi and maxi dresses that are minimal, well stitched. Check them out for bodycons that hug like a glove. We especially love their draped pieces that look oh-so-chic with each pleat in place, giving luxury feels. It's the little details that make your outfit look expensive and Sotbella gets that right so hit them up for your next birthday dress or date night outfit.

LBB's Picks: Brown Draped Gown and Red Ruffle Tube Dress

Social Media: Sotbella

If you are looking for everyday wear for warmer days, check out Autumn Summer for their tie up shirts and waistcoats. They works with a lot of solid colours and stripes so your corporate core wardrobe will do a happy dance with their pieces. The colour palette for their clothes is subdued and minimal with silhouettes that are uncomplicated for pairing on a daily without being too basic.

LBB's Picks: Bianca Shirt and Sienna Striped Waistcoat

Social Media: Autumn Summer

Kusha Kapila's shapewear brand is giving the Skims of the world a run for their money with quality so good, you want to set your other bras and tummy tuckers on fire (no kidding). We have been living in Underneat's wireless shaping bra and refuse to go back to how it was before because it is so comfortable, fits amazingly, gives just the right support, all without poking or making you feel bundled up. Additionally, we love how their content is so informational and helps customers understand better what they need to buy from their range to suit specific needs.

LBB Picks: Wireless Shaping Bra and Mid Waist Butt Lifting Shorts

Social Media: Underneat

Pro-Tip: Love Kim Kardashian's Skims? You'll Love These 12 Brands Too

We came across Idaho at a time when we were panicking over finding Diwali outfits. Between 5K to 15K, you can find lovely anarkali sets, co-ord set and even light lehengas that feature vibrant prints and light embroidery work. They are quick with what's in so you will find the latest colours, prints, styles and work available in their ethnic range. The size range is great, from XS to 3XL and they also offer exchanges so your shopping experience is a little less fuss-free.

LBB Picks: Loomlit Set and Pearl Glow Sharara Set

Social Media: Idaho

God bless Instagram ads for helping us find this kickass homegrown brand that does clothing really well on a budget. Oyela's aesthetic is Gen-Z coupled with corporate chic with a certain playfulness. They have streetwear favourite cargo parachute pants, balloon tops, striped shirts, tailored trousers and slightly grunge-y corsets in monotones colours with pops of deep greens and mellow pinks. All in all, a curated chaos of fast fashion that's affordable without letting go of the quality.

LBB Picks: Blue Pinstripes Bubble Skirt and Asymmetrical Pleated Panel Top

Social Media: Oyela

Your soft girl era deserves clothes that are feminine and feel straight out of a cutesy rom-com, and Rerunn suits this memo just right! Ruffles, romantic lacing, floral prints and sweetheart necklines — they have the whole recipe for you to crack the aesthetic. Their winterwear collection is also fab with simple, cosy cardigans and pullovers to keep you warm.

LBB Picks: Juliette Ruffle Top and Amelie Cinched Cardigan

Social Media: Rerunn