We're not about buying the same clothes like everyone from fast fashion brands at malls. We love to experiment, and explore new homegrown brands, support the community and look our best selves while doing it. Last couple of years, Instagram has been one of the major discovery platforms, making small businesses more accessible, in turn giving them more visibility and a well-deserved boost. If you're looking to shop all of them at one place, then obviously you need to check out Nykaa Fashion. To make your search even easier, here are some Instagram-famous brands we found and love that you might too.
9 Instagram-Famous Fashion Brands On Our Radar Right Now
Nappa Dori
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Nappa Dori translates to leather and thread, and that is exactly what their entire range is about. From handbags to stationery to trunks and other home accessories, all of it is minimally designed with a focus on functionality. Their collection has evergreen designs for handbags, stationery, trunks and other accessories made from genuine leather.
Price: Starting at INR 1,150
Khara Kapas
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Khara Kapas (read: pure cotton) is a sustainable clothing brand promoting minimalism and ethically made clothes. Started by stylist-turned-designer Shilpi Yadav, they aim to return to traditional Indian roots with a dash of contemporary style. Their designs are simple yet elegant, focusing on handloom cotton and handcrafted details.
Price: Starting at INR 3,200
Zilikaa
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Zilikaa is a beautiful brand offering a stunning range of sarees. The brand celebrates the diverse cultures, and showcases unparalleled craftsmanship of Indian weavers through their collection. The collection currently holds a variety of silk, organza, georgette and linen sarees in heavy prints, motifs and embroidery. Our favourite is their large collection of Banarasri silk sarees. The team is dedicated to keeping you at the heart of everything they do so they offer customised services as well. No matter if you have an inspiration that you want to recreate or if you like an existing saree in their collection but want it in a different shade, they're very open to doing such customisations as well.
Price: Starting at INR 3,850
Dryza By Ridhiiee Suuri
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Dryza By Ridhiiee Suuri started in 2015, and quickly became a celebrity favourite. It has been loved by Alia Bhatt, Janhvi Kapoor, Hina Khan, Parineeti Chopra, and Dia Mirza to name just a few. We're definitely looking to shop from this brand for the festive season just because of the vast amount of options they have—think lehengas, sarees, anarkalis, shararas, kurtas, kaftans, dhoti sets, and the list goes on and on. From what we could check, they also work with a good variety of fabrics like silk, velvet, mul cotton, and organza with works like embroidery, chanderi, and handblock printing. One reason why we love the brand is because of their stunning colour combinations and lovely prints.
Price: Starting at INR 11,000
Saaksha And Kinni
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A fashion label that is an ode to Indian textiles, bold prints and embroidery, comfort and wearability are two major focus points for the brand. While we love the luxe-boho look they do so well, we're giving extra love to their shirts and blouses. With abstract prints and geometric ones in a host of colours—told you it's boho—they make it easy to shop because they come in sets. Pick from trousers, shorts, skirts, dresses, gowns and more.
Price: Starting at INR 4,800
The India Ethnic Co.
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If there's one brand that's killing it on Instagram right now, it's India Ethnic Co. The brand was founded in 2016 by a mother-daughter duo mastering kurtis, dresses, salwars, ethnic tops and more in mul cotton, silk, linen, and using over 12 crafts, such as ikkat, kalamkari, fakira, bagru and so on! We love that they're a size-inclusive brand offering sizes from XS to 5XL, and are affordable compared to other similar brands in the market.
Price: Starting at INR 1,750
Baaro Masi
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With its roots in Varanasi, Baaro Masi brings an exquisite range of sarees, suit sets and lehengas. The clothing range is simple, chic and very put together. Honestly, the brand doesn't have a high Instagram reach as of now, but we do feel that they are up and coming because of how good their range is. They work with fabrics like modal, brocade, muslin, and georgette, with lovely prints, embellished and embroidered.
Price: Starting at INR 4,350
Dash & Dot
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Dash & Dot's designs range from minimalist chic to picnic-worthy maxis to occasionwear. The style usually revolves around contemporary, sleek, and relaxed—something to love. You'll spot a collection for men and women with a variety of dresses, co-ords, kaftans, jumpsuits, shirts, and polos.
Price: Starting at INR 3,290
The Yellow Bow
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If you are a fan of minimal clothing, block prints, and soothing hues, then you are definitely going to love The Yellow Bow. Almost the entire collection is perfect for summer, with a tinge of cottagecore aesthetic, if I can say so. Their catalogue is full of dresses, tops, shirts, shrugs, bottoms, and occasion wear. They use chanderi silk and fine cotton and linen fabric, which makes the garments really comfy to wear. The work usually involves hand-block prints, embroidery and prints.
Price: Starting at INR 4,200
