Hair Stylist Martina Wu Tells Us The Best Bankable Hair Products Of 2025

It's great for protecting hair from heat before styling with a dryer or iron, and it also adds shine to your hair.

If you style your hair every other day, this tonic instantly gives your hair a fuller look and works wonders while styling.

Containing wintergreen-derived salicylic acid, this shampoo is great for thinning hair and helps significantly curb hair loss.

This has been one of my go-to conditioners for a while now and works great both independently and when combined with the shampoo. It’s also effective in aiding with hair loss.

One of the best shampoos available on the market for coloured hair, this plant-powered formula gently yet deeply cleanses without stripping colour.

This conditioner seals the hair for long-lasting conditioning and shine. It detangles to help prevent breakage and leaves hair silky, soft, and shiny without the weight or use of silicones.

If you're on a journey to repair damaged hair, this shampoo and conditioner duo will prove to be a godsend. It features bond-building technology that improves hair strength and leaves your hair looking instantly healthier.

For dry, frizzy hair, Aveda's Nutriplenish shampoo is a great addition to your routine. It cleanses and replenishes dry hair, leaving it lush, hydrated, and visibly healthier with a thorough cleanse.

Aveda Nutriplenish conditioner has a decadent formula that hydrates and conditions dry hair, leaving it instantly shiny and nourished. Packed with superfoods and omega-5, this is a great investment, especially during the winter months.

If you have coloured hair and are looking for a shampoo that doesn't put a dent in the wallet, I cannot recommend Keune Tinta hair colour shampoo more. It provides great protection for coloured hair and is completely sulfate-free.

The conditioner in the range is also excellent and great for coloured hair. It fiercely protects and nourishes hair, and I’m a big fan of the completely sulfate-free formulation.

Kevin Murphy Plumping Wash shampoo is a great densifying shampoo for thinning hair, taking your hair to a whole new level of volume and thickness. It transforms your tresses into stronger, fuller-looking locks with renewed strength and vitality, and is truly a great budget pick.

Packed with rice bran, rice amino acids, extracts of ginger root and nettle, and aloe vera leaf extract, this is a great densifying conditioner that protects and strengthens hair from root to tip. Choose this if you're looking for soft, silky, voluminous tresses.

Taking care of curls is no easy task; it requires a great routine and consistency. This curl cream is an amazing anti-frizz curl definer that will revive sad, straggly curls and hold their shape for a long time.

If you have cool blonde, silver, or ash tones of colour, then Kenune Care Silver Saviour shampoo is the best friend you didn't know you needed. Infused with brass-busting violet pigments and Provitamin B5, this shampoo neutralises unwanted warm tones while keeping your hair silky soft.

Winter and dandruff go hand in hand, and I love the Derma Exfoliate Shampoo from Keune Care, which ensures dandruff-free hair and scalp. It also features bond fuser technology and wheat protein, which help prevent the excessive growth of the scalp fungus responsible for dandruff.

Delivering a nourishing complex of amino acids alongside ingredients selected specifically for their known anti-aging benefits, Kevin Murphy Young Again Shampoo features an antioxidant-rich blend that helps restore and replenish hair. The shine and lustre you feel after using it is remarkable, and it's one of the best shampoo products out there.

For revitalised, youthful hair, pair the Young Again shampoo with its conditioner and experience the most nourished tresses ever. This luxurious conditioner helps restore youthful lustre to dry, brittle, and damaged hair, delivering a unique complex of amino acids and essential oils that leaves hair feeling young again.

This hair serum is amazing for hydration and nourishment, and it works well with all hair types. The blend of Moroccan argan oil, organic biotin, vitamin E, and omega-3 and omega-9 fatty acids provides intense nourishment and protection, leaving you with frizz-free, shiny, healthy-looking locks.