One of the main reasons my screen time has shot through the roof (thanks, social media!) is because I keep stumbling upon such amazing, fresh brands that I have to shop from, which is doing some serious damage to my wallet. But hey, on the bright side, I’ve discovered some under-the-radar labels that deserve way more hype because, wow, their designs are next-level. And of course, there are a few that are already blowing up for all the right reasons. So, to spread the love, I’ve rounded up some of the coolest new Indian fashion brands that you'll immediately get obsessed with!
8 New Fashion Brands We Are Absolutely Loving Right Now
Overview
Esthreall
Esthreall is artistic at its best. All their pieces know how to make a statement effortlessly with the use of floral embroideries, Gogh canvas prints, and all the intricate and vibrant Indian patterns. From offbeat back-print shirts to 240 GSM blended corduroy jackets with HD prints, everything screams pizazz but in a super-creative way. We love how the brand perfectly fits itself into the trending Y2K fashion while also striving to stay relevant by using evergreen traditional prints.
LBB Picks: Ethgel Linen Pants and Samskara Blazer
Bomaachi
Gone are the days when you had to steal shirts and tees from your brother's or your boyfriend's closet — because clearly, Bomaachi understood the need to create gender-neutral clothing that would keep both men and women comfy on fleek. Their oversized tees are ultra-urban and normcore as they use sought-after typography and keep the cuts casual. On the other hand, they also have basic tees (which they call blanks) and crop tops to add to your capsule closet.
LBB Picks: Paisley White Crop Top and Beer Printed Cream T-shirt
SIX5SIX Street
If you love the blend of sport and street, then SIX5SIX is the brand you need (not rhyming intentionally). Started by a brother-sister duo, they know how to express their creativity through fashion. They sell clothing that is sporty enough to sport every day and street-chic enough to be elevated for chill-out parties. I personally LOVE their co-ord short sets, because I swear I'll wear them at home (thanks to the boxy fit & polyester material) and at the same time take 'em out for a good coffee.
LBB Picks: Sauna Co-ord Bow Pants and Astral Denim Jeans
Saint&I
The drip of Saint&I is off the charts. There are so many denim-based brands out there but the experiment they did with this timeless fabric is so damn unique. The styles are giving bossy, sassy, and everything edgy. Everything is knotted to perfection. They don't have a lot in their collection since they very recently started but whatever the brand has released thus far is worth crushing over. The cropped contrast blazer has my heart. I'm definitely wearing it to work and my post-shift drinking plans would not need an outfit change, because look at it!!
LBB Picks: High-Waisted Jeans and Cropped Contrast Blazer
Farog
Farog is a brand that accentuates the beauty of comforting fabrics with hand-drawn eco-prints. So when they say "Handcrafted With Love & Care," know that they mean it. They flower-dye their fabrics and use eco-friendly materials like mulmul. If you are looking to put pieces in your closet that are soft to the skin and kind to Mother Earth, there you go. I keep recommending their colour carnival dress; it's the perfect cotton spray-painted with pretty pastels.
Oh, they also sell dried flower postcards and frames!
LBB Picks: Bougainvillea Bliss Kurta & Pant Set and Blue Hydrangea Cotton Dress
Sage By Mala
Yet another eco-friendly fashion brand on the list is "Sage By Mala." The materials are sustainably sourced and ethically crafted. The brand has a beautiful contemporary vision and all their styles are timelessly voguish. They have three collections under their belt, and the directions of all the ranges are more or less summery with a hint of class. It's not super-recent but I couldn't resist keeping it to myself. Most dresses have elegant flares as they use fabrics like premium cotton satin and lycra. Also, every floral piece will make your cottagecore dreams come true, especially this one.
LBB Picks: Blossom Whimsy Maxi Dress and Arancio Skirt Set
#COCOLENISustain
COCO LENI, the homegrown eyewear brand, has recently launched its ready-to-wear #COCOLENISustain. The collection features bio-acetate-built frames and glasses that are eco-friendly and handmade by Goa-based women artisans. I love their MARKEN frame which is thicker at the top and goes slightly narrow towards the bottom. I could definitely see myself wearing 'em to work as well as to a fun event!
Reverie: Zara X Jayesh Sachdev
In light of the festive season, Zara and Jayesh Sachdev, a multidisciplinary local artist, collaborated to launch Reverie, a limited-edition collection. They have used a giant tiger sculpture that is displayed in some of the Zara flagship stores across Mumbai, Delhi NCR, Pune, and Bangalore. It symbolizes power, wild beauty, and protection. The collection includes T-shirts, sweatshirts and bags for men, women, and kids that can be added to the capsule closets as they are super comfy and cute, vibrant prints are used subtly to keep the versatility alive.
