Wearing clothes that reflect your personality is basic, and we end up doing that consciously or subconsciously. But when it comes to jewellery, we often buy pieces that are trendy or will look good with our OOTDs and OOTNs. Cut to Oddly — a brand that creates quirky and sassy silver jewellery that's 'not your nani's silver' and not something you can wear to the upcoming wedding season. Instead, it's something that's uniquely you, perfectly weird and, well, 'anti-trend trend' (as they call it).
Get Silver Jewellery With A Side Of Sass & Nostalgia From This Brand
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Why It's Awesome
Silver jewellery may be timeless, but Oddly makes it timely. Known for turning everyday Indian icons and emojis into wearable art, Oddly has some of the most unconventional and eccentric designs. They take all things you love, like food, pop culture, and even that poop emoji that you can't stop sending your friends and turn them into conversation-starting jewellery pieces. The brand is co-owned by Anushka Ranjan, an Indian actress and model, so it's natural to see some Bollywood celebrities as their fans and loyal customers.
Their products are made from 925 hallmarked silver and some even feature IGI-certified lab-grown diamonds. But what we love the most is that nothing about them is conventional. Yet, you won't be able to stop yourself from buying more than one piece.
Their collection is divided into four categories: Food, Zodiac, Nazar Battu, and Emoji. You'll find pendants in all categories, while some will have earrings or bracelets. There’s a pair of earrings shaped like French fries, a pendant with cutting chai glass, and a charm that looks like the classic nimbu-mirchi (Indian shops core). That's exactly why we fell in love with the brand — it's playful, irreverent, and effortlessly chic. They are as luxurious as they are lighthearted and can be worn to brunch, work, last-minute dinner plans or even dates (you know, so they know what they're into). It's that perfect mix of humour, nostalgia, and craft that makes the brand memorable. The brand's voice is different and quirkier than most silver jewellery brands. Their tone is cheeky but never condescending and speaks to a generation (Gen Z, millennials, alphas, all are welcome) that loves irony as much as intention.
Additionally, it's their quality that has made them such a big hit.
Price: Starts at INR 3,750
