AFEW, acronym for air, fire, earth, and water is a joint venture between luxury designer Rahul Mishra and Reliance Brands Limited that has launched at the Paris Fashion Week 2023 a few beats ago at the Palais de Tokyo contemporary art museum.
What's special is that not only has Rahul Mishra made his way back to the French capital after ten years (when he had his first show in Paris), but it is also the first step to take the India-born brand global with a network of stores everywhere.
Mishra has become a household name since 2020 when he became the first Indian designer to be a guest member of the Paris Couture Week calendar. Since then his fame has only grown, especially recently when his work was spotted on International celebrities like Zendaya who spotted the stunning and rather famous saree at the launch of the Nita Mukesh Ambani Cultural Centre (NMACC) earlier this year.
AFEW on the other hand aims to bring the designer's work closer to accessibility by being read-to-wear and yet be steeped in his signature. A quick glance at their still sprouting Instagram reveals that the collection will not disappoint. So, watch this space for more details on when it goes global.
