We're big fans of Selena Gomez—be it for her easy going personality, her Disney days, all her philanthropic initiatives, or even the fact that she's redefined pop music in the last decade and a half. Another feather in her cap has been the roaring success of her beauty brand Rare Beauty that's all about being fuss-free, clean, and each product made with impeccable formulae. No wonder, when we heard about the brand coming to India, we immediately got our hands on it. Now since the internet has already established Rare Beauty as one of the best beauty brands in the market, we decided to put the hype to the test. And here's our verdict on the four products we tried:
Tried And Tested: We Used 4 Products From Rare Beauty & Here's Our Verdict
Soft Pinch Liquid Blush
₹2900
I, like everyone, was super excited about the launch of Rare Beauty with a hint of skepticism because it has been hyped so much! Getting my hands on the soft pinch liquid blush was a struggle, but I persevered and gladly so as it did not disappoint. The blush is available in 13 shades (in matte and dewy finishes); the formula is extremely easy to use and super pigmented. I got the shade Believe, which is a True Mauve shade that would suit most Indian skin tones, in my opinion. Only one dot is enough for the colour to show (I sometimes even use less than that), so safe to say that this INR 2,900 blush would last me as long as it doesn't expire, even if I use it every day. It's a hydrating formula that spreads evenly and is extremely lightweight. For daily wear, I'd suggest putting some on the back of your hand and then using a brush to apply on your face; this way, it's way less daunting and makes the process truly mistake-proof.
- Muskan Bansal, Senior Lifestyle Writer
Pro-tip: See the blush in action with our full review here.
Soft Pinch Tinted Lip Oil
₹2950
I was a lip oil girlie before it became a thing, and I have tried so many, from Clarins to Dior, but Rare Beauty's tops my list. It's the only one in the market that is not only hydrating but also super pigmented. It shows that they put effort into their formula. It's a gel that transitions into the most buttery lip oil as you apply. More so, it is available in eight beautiful shades ranging from pinks to nudes. The colour payoff is exceptional, considering that most lip oils have none, plus it stains, so you can use it as a lip stain too—so much with just one product. I have the lip oil in the shade Affection, which is a berry shade (comes very close to Fenty Beauty's Poutsicle in the shade Berry Banger). Rare Beauty does claim that it gently plumps your lips, which I can't say is entirely true for me, but I did experience a comforting cooling sensation once I applied it. Overall, if you're thinking of getting a lip oil that would truly perform, then don't bother buying anything else; it's a gloss, lip stain, lip oil all-in-one with a non-sticky, hydrating formula that's long-wearing (the stain lasted about 4-5hours on me).
- Muskan Bansal, Senior Lifestyle Writer
Liquid Touch Brightening Concealer
₹2800
I'll admit to the fact that I am a beauty enthusiast who cannot resist getting my hands on trending beauty brands. I always end up giving into the hype, and this is exactly what happened when I came across countless Instagram reels praising the Rare Beauty concealer and decided to get it. Since the day I got it, it is safe to say that it holds a permanent place on my vanity. It has everything you could wish for in a concealer! What I love the most about it is that it has a satin finish that is neither too dewy nor too matte. Less is truly more, you genuinely need only a dot of it to cover any imperfections. And since the shade I chose is a tad lighter, I use it for brightening my under eyes with it leaving no creases at all. For me, this concealer is truly a game-changer! My suggestion for you folks buying this would be to swatch the shade in-store before making the purchase since they have over 50 shades.
- Siya Chopra, Lifestyle Writer
Perfect Strokes Universal Volumizing Mascara
₹2800
The three words that came to mind when I tried the Rare Beauty mascara were 'Oh My God' because that's how surprised I was with the voluminising effect it has. Trust me when I say this, the Rare Beauty mascara is the best mascara I have ever tried, and I say this with a lot of experience because I have been a mascara person my whole life. It's the one product I do not leave my home without. From the OG L 'Oreal lash paradise to the YSL Lash Clash, I have tried all the best-selling mascaras but nothing has lifted me off my feet as much as this one. What I love most is that you just need one coat for a falsies effect, and you are good to go! Safe to say that this is my go-to mascara now for everyday wear when I don't want my lashes to feel heavy and look clumpy with 2-3 coats of mediocre performance mascaras. Although the lengthening effect isn't as pronounced, I would totally recommend this mascara for the volume and the deep black effect without much effort.
-Aashna Jain, Brand Marketer
