This Luxury Label's Flowy Prints Are All About Understated Glamour!

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Saundh

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What Makes It Awesome

A fresh indie brand based out of Surat, Saundh is an everyday luxury ethnic wear label for women. The brand is rooted in the rich legacy of Indian textiles and reimagines its designs with a contemporary touch. Think striking colour palettes, larger-than-life prints, and easy silhouettes that flatter everyone.

From regal tunic sets and everyday tops to playful dresses and exquisitely embroidered jackets and shrugs—they have everything in a range of premium textiles, from seamless silks to lightweight georgette, so there's something for all seasons. We like how the use of light yet sturdy fabrics gives their pieces a delicate and feminine feel, while bold prints and earthy colours beautifully balance it out.

When it comes to their prints and colours, the brand is known to experiment with the unexpected and we are all for it. From Rajasthani khadi print to Kashmiri crewel embroidery translated into floral prints—the prints are to die for. But what really stood out for me is their play with colours that are neither too bold nor too subtle—just the right tones to make you stand out.

With classic motifs, handcrafted embellishments, and beautiful silhouettes with intricate embroideries (that still feel light as air), the collection at Saundh is all about understated glamour, perfect for every occasion. So, whether you are looking for casual work wear or ethnic festive wear that won't weigh you down, Saundh has got you covered.

Price: Starting from INR 2,495