No Nasties Founder Apurva Kothari Shares 20 Best Sustainable Clothing Brands

89 Interested |
946  Views

In the last few years, sustainability has garnered the kind of reputation in the fashion industry that we’ll forever be grateful for. The speed at which people are replacing their fast fashion brands with slow, zero-waste, Earth-conscious clothing is the change our wardrobes needed, and so did the planet. And while we’re still far from the ultimate goal, there are many out there pushing themselves to reach it and helping everyone around them do the same.

One of them is Apurva Kothari, founder of No Nasties, an organic, fair-trade, vegan brand that, as the name suggests, is free from all “nasties.” With the use of 100% organic cotton, an all-India ethical supply chain, and practices designed to support both people and the planet, the brand’s purpose does not just drive itself, it inspires others to follow, support, and believe in it too.

So, we reached out to him to share more such sustainable clothing brands walking the same good path. Here’s what he recommended, and we genuinely urge you to explore and support them. Baby steps, but a step nonetheless!

Okhai

“Okhai has my deep respect for how beautifully they empower rural women artisans. I admire how they put artisan communities at the centre of everything and they’re keeping craft truly alive.”

SUI

“Sui’s gentle, mindful approach to fashion always inspires me. They bring sustainability into everyday dressing through nature-inspired design, responsible materials, and a very mindful narrative.”

No Nasties

No Nasties

“At No Nasties, we’ve always believed in doing fashion the clean, kind way — fair-trade, organic, vegan, and climate-positive. For me, it’s not just clothing; it’s our way of showing that better choices add up.”

Pro-Tip: Learn more about this brand here.

Oshadi

“Oshadi is the gold standard for circularity; their farm-to-closet model is something I look up to. Their regenerative process of creating, natural dyes, and craft-led processes are everything the future of fashion should be.”

B Label

B Label

“I love how B Label champions hemp so effortlessly. It’s fresh, simple, and genuinely future-forward.”

Terra Luna

Terra Luna

“Terra Luna’s work feels honest and rooted; their pieces have intention, softness, and a real respect for nature. You can sense the thought behind every silhouette and textile choice."

Buna

“Buna’s storytelling through craft is beautiful and i feel there’s a soulfulness in their clothes that I really connect with.”

Upasana

Upasana

“Upasana reminds me that fashion can be a force for healing and how and what they do with communities is powerful.”

Vidyarthi Khadi Bhandar

Vidyarthi Khadi Bhandar

“There’s something grounding about Vidyarthi Khadi Bhandar. I love the way they honour khadi with such sincerity and their commitment to handspun, handwoven fabric reminds me why simplicity still has the most power.”

Ethicus

Ethicus

“I like that they are deeply commited to the entire farm-to-fashion done right.”

Iro Iro

Iro Iro

“Iro Iro has such a unique way of working with upcycled textiles and every piece feels like a second life beautifully imagined. I admire how they treat waste as a resource and turn it into thoughtful, artful design.”

The Summer House

The Summer House

“Summerhouse has always stood for clean, honest clothing made the right way. Their transparency and commitment to ethical production make them a brand I genuinely trust and look up to.”

Pro-Tip: A Few Of The Summer House Founder Shivangini Parihar's Favourite Things

Doodlage

Doodlage

“Doodlage brings so much fun and energy to sustainability. Their upcycling, patchwork, and bold storytelling really show how waste can become something expressive, modern, and full of personality.”

Maikai Clothing

Maikai Clothing

“Maikai’s aesthetic feels calm, minimal, and truly mindful. I love how they work with natural fabrics to create everyday pieces that are good for the planet.”

SLOW India

SLOW India

“Slow India celebrates the pace and beauty of handcrafted living. Their work with artisans and natural materials is a reminder of why slowing down isn’t just a choice but it’s a necessity.”

Teev

“It has a really refreshing take on everyday basics and I appreciate how they focus on comfort and responsibility without overcomplicating things.”

The Chi Studio

The Chi Studio

“The Chi Studio brings such grace and balance into their garments. Their use of mindful craftsmanship creates clothing that feels calm, intentional, and beautifully grounded.”

Vraj Bhoomi

Vraj Bhoomi

“Vraj Bhoomi has a strong, authentic and contemporary styles that show tradition can evolve without losing its soul.”

Love The World Today

Love The World Today

“Love The World Today puts so much heart into their childrenswear, creating conscious and thoughtful pieces made with real care and strong values.”

Something Sustainable (SOS)

Something Sustainable (SOS)

“SOS stays true to its name in creating clean, timeless pieces with honest materials and a deep respect for people and the planet.”

img-user-riya-narula-903150474474
106 Followers

A literature and fashion grad who is powered by mitochondria and mocha. With almost 4 years of experience in writing all things fun, this is your spot for the top-notch recs!