If you are always attempting to make your shopping experience a little more conscious, sustainable, uplifting and empowering to local craftsmen and artists, then Yellow House of Parra will be of great interest to you! It is a one-of-a-kind concept store that will become your only destination for all things slow fashion and slow living. It's an online marketplace (they also have a physical store in Goa) that expertly curates a list of brands, stylists, and designers who are contributing towards a sustainable future and eco-conscious living by creating pieces with great quality and organic materials that will last for years to come.
You'll find several independent designers, brands, artisans, and makers who create an exquisite, contemporary, and absolutely unreal variety of fashion, art, jewellery, accessories, and home decor, with mindfulness at the centre. Think shirts, cover-ups, jewellery, skincare, and home decor, with myriad options of menswear (the Shima Kurta is lovely if you ask us) and kidswear (Jungle Book Shirt is adorable) as well. Their website helps you with a curator's pick of the week, so you would most easily know about the products that you can't miss, like this exquisite ceramic Puffer Fish Bowl. Plus, the website is super user-friendly and clear to use too.
The store in Parra is in an 86-year-old Goan Portuguese home. The store, the studio, and their surroundings are all key elements in inspiring their curation. We really recommend checking out all of their categories to score some fantabulous pieces, where we really cannot get over their fantabulous collection of dresses, our favourite is their Luna Back Less Dress.
Another unique aspect that we're fond of is their personal styling experience. It includes a personal styling session where they will discuss your style and show you how it can evolve, grow, or be overhauled. Afterwards, you are invited for some snacks and drinks in the balcao or the garden area to enjoy the weather. The pricing for the same is INR 4,000 onwards.
Price: INR 2,000 onwards for women's apparel, INR 4,000 onwards for menswear, INR 2,000 onwards for accessories, INR 4,000 for kidswear, INR 1,000 for home decor
Store Timings: 11 AM to 5 PM, closed on Tuesday
