Sometimes our minds are so focused on the big, we forget the small. This certainly applies to news. How well informed are we about hyperlocal happenings? This question is what drove Bengaluru-headquartered startup, Lokal to launch an application that is pretty much by the people, for the people and of the people. People of smaller towns and districts to be more specific (although anybody can use it).
On the app you will find local news, classifieds, matrimony advertisements, and job listings, besides other important information in languages of Kannada, Tamil, Telugu, and Hindi. So, non-English speakers stand a chance to stay updated with news as well as have a platform where they can put up classifieds and advertisements. And those on the lookout for news from their towns and villages know where to look. What kind of hyperlocal content you ask? News from agriculture to politics, daily information on food or petrol prices, to available jobs (delivery to government) and life skill pieces on education, farming, health tips.
Lokal also offers digital marketing solutions for SMEs and brands targeting Tier 2 and 3 towns. Another aspect of Lokal that we like most is the community of journalists from small towns and villages they are building. These stringers not only tell stories that matter but also furnish real time information from the furthest corners in India. Yay!