Adidas, the global sports brand has conceptualized a unique exhibition to reveal the `Real` side of Jammu & Kashmir in Bengaluru. The intent of the exhibit is to celebrate the beauty of Jammu & Kashmir through the lens of sport.
Adidas and Real Kashmir FC through their partnership have brought about a positive change in the valley and have redefined the ‘Real’ Kashmir, thus, catalyzing a rapid transformation in the lives of people. The photo exhibit is a celebration of the wave of positive change brought about by Football in Jammu & Kashmir. The pictures capture not only the magnificence of the valley but also portrays how young kids in Jammu & Kashmir are taking to football on the streets and following their passion for the game.
The pictures have been shot through the lens of award-winning photographer Prashant Godbole who has an innate sense of aesthetics and the art to create spaces within an image. His proficiency will reveal an untold story which is bound to catch the eye of the public at large, thereby showcasing the unseen and fascinating side of Jammu & Kashmir.