Need a refresh on the traditional section of your wardrobe? Check out Paramita boutique in HSR Layout that does gorgeous anarkali suits, lehengas, sarees, bespoke dresses and more. They tick off all the right boxes when it comes to your dream Indian outfit. Desi glam for a party? Check. Subtle chic for an anniversary function? Also, check!
The boutique was started by two fashion entrepreneurs Naina and Nisha, both with their own track record in the fashion and textile world (read: FabIndia, Reliance and Tavare). They have come together to complement and complete each other when it comes to design. We get the sense that their designs are meant to cater to the needs of the fashion-forward millennial woman. Their designs incorporate traditional elements that we all love (hand-woven fabrics, regional embroidery styles and the like) without compromising that modern-day chic vibe. Think Aishwarya Rai stepping out to run errands during the day wearing a summery kurta. Or Deepika Padukone showing up to her movie premiere in a hand-beaded lehenga.
The ladies running Paramita love to revive traditional embroideries and patterns in their designs, and also try to use sustainable fabrics to bring these gorgeous designs to life. Lightweight cottons, hand-dyed shiboris, handwoven silks, and linens are some of the fabrics that they use. Now, imagine how stunning you would look in a hand-embroidered shibori blouse? Which, by the way, is one of their signature products.
The icing on the cake? They are also highly skilled in traditional Indian wedding wear. Whether you’re on the hunt for a jewel-encrusted wedding lehenga or an ornately woven wedding saree, Paramita comes through. The fabrics are sourced from artisans and weavers around the country and are handcrafted to the final product in-house. Every product is customisable so it’s safe to say you are literally creating the outfit of your dreams here! We could go on but we won’t. Instead, you guys should check out Paramita for all your Bollywood dream outfits because trust us, you won’t be disappointed.
