A road-show highlighting 140 years of history of Jockey pinning their benchmarks as a brand which is all about premium quality and comfort clothing! Founded in 1876, Jockey has not only been a brand that has revisited their mainstream products time and again, but also a brand that has added value to the advertising landscape worldwide with 370 exclusive brand outlets. Their redefining campaigns have set examples for how a brand should be promoting itself in the modern markets. We all remember their “Feel Like Jockey” campaign that made us groove and dance on our tip toes {at least we tried}.
This road-show will walk you down the extraordinary journey of Jockey from the days of its White Cat Underwear suits for men to finding a space for women with their quality driven range of undergarments and introducing Jockey for Her. Now, Jockey is a brand that everyone looks forward to when it comes to comfortable underwear. Go for this road-show and know how this brand came into existence!
