Don’t tell us that your favourite form of taking a break from work isn’t all about trawling shopping sites and discovering new labels and services on the world wide web; it’s ours, for sure. We’re putting good use to our favourite pastime and bringing you the best of our shopping and lifestyle discoveries every week.

Remember, you heard about the coolest and newest online shopping here on LBB first.

Tj & Li


Delhi-based Tj & Li takes its inspiration from love, nostalgia, storytelling and naivety to create garments that are hand painted and hand dyed. Dresses, tunics, shirts and summer jackets is what you’re going to find here. We love the anti-fit, anti-structure outfits, some that feature delicate embroidery, subtle frills and simple batik print, and the shades in indigo, white and coral will soothe your soul.

Price: INR 2,800 upwards

Contact: +91 9971209991

Check out their website here to shop online.

Find them on Facebook here.


Three, based out of Delhi, makes conceptual, yet wearable outfits for women of all ages, with special emphasis on comfort and counter-fit silhouettes. Long loose jackets, causal dresses, asymmetric styles are totally swoon-worthy. They also have a work collection featuring monochrome designs in stripes and windowpane prints.

Price: On request


Find them on Facebook here to shop online.

Follow them on Instagram here.

Rouka By Sreejith Jeevan

Kochi-based Rouka, which stands for ‘bodice’ in Malayalam and ‘corridor’ in Japanese, when they meet, makes clothes for modern women who love to have fun while dressing up. Pop colours and pastels, single embroidered designs and summery maxi dresses are among our favourites.

Price: INR 1,000

Contact: +91 9020163096

Check out their website here to shop online.

Find them on Facebook here.

Follow them on Instagram here.

Advaita By Yogin Chauhan


Ahmedabad-based Advaita by Yogin Chauhan makes sharp silhouettes for women with traditional Indian textiles. Quirky yet ethnic prints, tunics that can be worn with palazzo pants, and comfy-looking colourful pants waiting to be worn — Advaita’s collection is for women who love aesthetics. Yogin Chauhan was a costume supplier in Sanjay Leela Bhansali’s Goliyon Ki Rasleela Ram-Leela.

Price: INR 1,000 upwards

Contact: +91 90339 41201

Find them on Facebook here to place an order.

The Purple Theory By Mihir Parulekar


Sarees, tunics, dresses and even ethnic jackets that are a part of Mumbai-based The Purple Theory’s assortment are nothing short of stunning. Handloom textiles, colours of summer, some snug some floaty outfits, some in old-school prints while others in solids, everything here we love.

Price: On request

Find them on Facebook here to contact them and shop online.

Feature Photo: Tj & Li

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