Ten-Second Takeaway

Photographer Anusha Yadav’s Indian Memory Project now extends into a new and more tangible concept – The Art Store, for affordable yet exclusive art and accessories. And Bangalore, you are on the map too.

Outside The Gallery

You all know about the Indian Memory Project, but just in case you don’t then we’ll give you a refresher course on it. Started by Anusha Yadav in 2010, it is an online visual archive that was crowd-sourced. Inviting people, their parents and grandparents to send in images from their personal archives, it was an enterprise that brought together works inspired by contemporary and ancient cultures of the Indian sub-continent. And now, her latest endeavour, is an extension of the same project: The Art Store. Kicking things off with wall art and stationery products, this retails section will see the creative design house produce and publish these works. You can also look forward to some in-house creations in addition to licensed stuff from artists, photographers and designers from the Indian sub-continent.

Culture Vulture

Going with the theme of culture and staying local, you’ll find that all the works will be a representation of cultures, of an era gone by and the current, from the region, or even an interpretation of it by the artist. Currently, we’re tripping on the beautiful hand-traced maps of Bangalore, framed and ready to find pride of place on your walls. In a bright yellow, Arctic blue and green, this one’s for the true blue Bangalorean. A Mumbaikar at heart? There’s a Mumbai version too. There’s even {only} eight pieces of a photograph called Wedding by Anusha Yadhav up for grabs.

While there’s currently nothing else available, this is just the beginning, and we can’t wait for this to blow up. So save up and gear up to splash your walls with snapshots of history and culture.

Price: INR 10,000 upwards {on the current selection}

Shop for Memory Project’s products online here.


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