What Is It?

A limited-edition exhibition-sale by four women entrepreneurs, #shopHeartmade will see the ladies’ unique brands — Pretty Little Things, The Prodigal Daughter, Soulful Hues and Eazelly.com, come together under one roof. Expected to be a blend of merchandise, styles and looks, we’re bookmarking this one right away.

Who Is It For?

If you’re looking for slightly niche stuff, be it jewellery and shoes or kidswear and home décor, pencil #shopHeartmade into your calendar. It’s particularly great for those who like original merch, and don’t like bumping into others {men you too, don’t just point fingers at ladies for this!} wearing or owning anything vaguely similar to your own possessions.

Why Should I Go For It?



We’ll let you answer that question yourself. But what we tell you is what is in store. Pretty Little Things, courtesy Esha Bagla will, like its name, bring in all things pretty. Think jewellery pieces {necklaces, rings and earrings mostly} that are contemporary yet with that age old charm. Audrey Hepburn comes to mind! Gita Budrani is The Prodigal Daughter who dutifully brings shopaholic fashionistas a range of bags. Expect original designs by Gita herself at what will be her debut. And if you know this girly girl, you’ll know that the totes, clutches and purses will ooze feminine elegance.

Nimrita Genomal’s Eazelly.com, a collective of hand-made and heartmade products will sell offline for the first time, and you can pick up home décor {how can you say no to lovely wooden planters?}, lighting, bags, kidswear, charming bandgalas for men and dresses that deserve space in your wardrobe. We might just max out our credit cards, we fear! Soulful Hues, by Kavya Chandra, lures us in with pretty scarves. But this time, we hear she’s stocking up on Indo-Western ensembles, that too on Indian fabrics. And hand-embroidered, might we add. Luckily the festive season is around the corner. Time to splurge! Still thinking of not going?

When: Saturday, September 17

Where: The White Room, 33, Highgates Hotel, Church Street

Price: INR 3,000

Timings: 10.30am-7.30pm

Find out more about the event on Facebook here.

Feature Photo: Pretty Little Things (L), Eazelly(R)


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