Ten-Second Takeaway

Wear your clothes inside out, show those labels and ask for fair fashion – that’s what Fairtrade India urges you to do as part of their Show Your Label Week.

For A Cause

If you have ever wondered where that favourite top or dress of yours actually came from, then the Show Your Label Week campaign is for you. Organised by Fairtrade India {a non-profit organisation that helps farmers/producers access the market on fairer terms}, the week-long movement {April 24 to May 1} is in support of Fashion Revolution Day, observed globally on April 24 {marking the anniversary of the garment-factory disaster at Rana Plaza in Bangladesh}. Inviting participation from all over the country, the campaign hopes to raise awareness about the supply chain in the global fashion industry {from farmers to factory workers, brands to buyers and consumers} and the need for fair fashion {where no farmer is exploited in the process}.

Raise Your Voice

Want to be a part of the movement? All you need to do is wear your clothes inside out, show the labels and upload your picture on social media, supporting fair fashion by asking your favourite brands #WhoGrewMyClothes and #WhoMadeMyClothes. For public posts, you can add the hashtags #ShowYourLabel and #FashRev. The Show Your Label Week will also have events throughout the week to add to the campaign. So, from the opening of Sense Organics, a new store for infant wear to shows by students of National Institute of Fashion Technology, Bangalore and Raffles Millennium International, there’s quite a lot to look out for. Oh, and city-based rock bands, Aathma and All The Fat Children are also participating in the campaign, we hear.

When: The campaign is on from Sunday, April 24 to Sunday, May 1

 For more details, find the event on Facebook here.

Follow Fairtrade India on Facebook here.

Check out Fashion Revolution’s website here.

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