Label: Villa 1320's Sustainable Indian Wear Is Simple But Not Boring

When you look at sustainable fashion, you often have the perception of clothing being too plain or expensive, but home grown brand, Label: Villa 1320 changes those views entirely. Dealing in sustainably made Indian wear, their designs feature hand block printing, bright colours and a wide range of vintage and contemporary motifs.

Started by the mother daughter duo, Shriya Rajgarhia and Shivangi Rajgarhia, this venture is one of its kind in the city of joy. They use organic cotton that make the clothing breathable, comfortable and just right for the tropical climates. It is a vegan fashion label too, with no animals harmed in its making. The fabric is biodegradable and completely absorbent. The colours are fast and long lasting. And the patterns traditional, of course heavily inspired by Rajasthani block-printing.

Shop for comfortable nightwear like kaftans or pretty printed tunics. They also have an endless variety of dress materials or the beautiful range of Banarasi duppatas— it is a tough choice with selections as you want to add it all to your cart. They shelf indigenous labels from Jaipur, now available in Kolkata, with expansion plans of adding more labels in the near future.

You can make anything off their dress materials— from crop tops to gowns, from beach shirts to tunics, almost anything. It’s suitable for all age groups and is unisex. Also, put your perception of “organic fashion being expensive” to rest with their pocket pinch beginning at as meagre as INR 650.