What is It? 

The Earth Hour is an annual campaign organised by WWF that asks people to switch off all lights {and fans and air conditioners} in their homes/offices for one hour to take a stand against climate change.

Who is It for?

It’s for all of you! You’re all probably familiar with this movement, which started in Sydney in 2007, and since then, has spread across the world, thanks to a dedicated volunteer army, one which includes environmentally-savvy school kids.

As Barack Obama puts it, “We are the first generation to feel the impact of climate change, and the last generation that can do something about it.”

Why Should I Do It?

It might seem like a small gesture towards a cause as serious as this, but remember that no individual action is too small, no collective vision too big. If it’s any motivation, you’ll be joining people all over the world including the electricity operators at monuments like the Eiffel tower, the Sydney Opera House and the Great Pyramids of Giza.


You could even “donate your feed” to WWF, which entails allowing them to post relevant messages on your profile. If that’s too much for you, you could simply get yourself a profile picture that shows your support towards the movement.

It’s the prettiest filter ever, trust us!

When: Mar 19

Timings: 8.30pm – 9.30pm

Check out their website here. Follow their Facebook page here.

Featured image courtesy: Earth Blog

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