From Kurtas To Genie Pants, We Dig The Clothes From This Noida Brand
Haathi is a homegrown apparel brand that prints Anjani’s doodles on to clothes. Their collections refresh every few months but each has a story behind it. These anti-fit tunics, kurtas, tops and more are adorable and we’ve already ordered ourselves a summer dress.
Boho dresses, funky tunics, kurtas, crop tops and shrugs.
What Makes It Awesome
Anjani was a marketing whiz and presumably tired of her job when she was sitting and having tapri chai outside her office. At this moment, she got stung by a bee. Much as it hurt physically, she decided to take to pen and paper and drown her misery in her doodling. The bee sketch looked cute and her mum suggested that she take up designing and drawing as a career. She got the doodle printed on some fabric and a year back, Haathi was born.
Till date, each of their collection is inspired by a story. The Love Birds and the newest one, called Patchwork People, being some examples. We’re also told that they believe in a zero waste policy where every bit of cloth left is used in some way or another. Makes you love them a little more, right?
What Could Be Better
Our heart was broken when we heard that a lot of stock from their previous collections had run out. We had our eyes set on a dress with the fish print and pants with bees but we’re told that they don’t repeat designs, so once lost might be lost forever.
Also, they take about a week to deliver because, like artisanal restaurants, they design each garment and doodle from scratch.
Haathi folks have no physical store where you can go for a quick look-see. The only way to catch them is when they’re exhibiting at pop-ups across the city. Follow them on social media to know about their plans and whereabouts.