This E-Store Does Apparel With Appliqué Work Perfect For Our Summer Wardrobe

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What Makes It Awesome

Beautiful summer pieces that are handcrafted with appliqué embroidery, that is what Itara stands for. Itara is an online store that has garments which will, for sure, make you stand out.

A sustainable brand, Itara makes use of woven fabrics and uses the techniques of hand-dyeing and hand-printing that will give you a super-comfy feel. They have dresses, gowns, jumpsuits, skirts, tops, tunics, anarkali sets, and every piece is crafted in a manner that you would want a wardrobe full of pieces from the brand.

We love their pieces firstly because of the pastel colour palette they offer - you'll see shades such as, sky blue, pink, mint green, and lavender. Secondly, the apparel is made out of silk or cotton fabrics which is a perfect choice for winters and summers respectively. Thirdly, we love their style combos, for example, we found ourselves gushing over their lilac asymmetric kurta and palazzo combo that could easily be styled with stilettos for a small gathering or with casual juttis for a brunch look. Easy peasy!

So, when are you going to shop from here?

Price: Starting at INR 6,000


They are even doing masks right now in pretty fabrics (that'll also provide protection), so make sure to add them to your cart as well!


A writer by passion and a reader by choice. However, this doesn't end here. I also, from the bottom of my heart, like critiquing fashion. Just in case, you want a friend who could discuss fashion from the 1920s to present, I am here.