If I'm being perfectly honest, it was the name that drew me to Itsyboo By Waterlemons, first. And what a cute story it is too - we hear a family member found it tough to pronounce 'watermelons' and hence, 'waterlemons' stuck. And Itsyboo is a shoutout to the natural bamboo fabrics they work with. Now on browsing, I found their designs and patterns super adorable and eye-catching. Once I learned more, I was even more inclined to add this to my list of possible options the next time I shop for my favourite niece or nephew.
Shipi Sarin started the business a short while ago, helped by Pashya Sarin, building on a background in production that reaches back 20 years. The infant wear brand focuses majorly on sustainability and crafts most of its products from certified organic cotton fabrics. Plus, mums, everything is nickle and harsh-chemical free so baby's skin isn't harmed in any way.
Wondering what you can buy from here? Well, they have everything from adorable booties, dresses, to little tops, onesies, caps, rompers, bibs, and bedding sets. Expect to shell out INR 240 upwards for booties up to INR 6000 for their hand-block printed bedding sets.