Don’t tell us that your favourite form of taking a break from work isn’t all about trawling shopping sites and discovering new labels and services on the world wide web; it’s ours, for sure. We’re putting good use to our favourite pastime and bringing you the best of our shopping and lifestyle discoveries every week.

Remember, you heard about the coolest and newest online shopping here on LBB first.

Tj & Li

TjLi-i #LBBCurates: The Best Of Online Finds This Week

Delhi-based Tj & Li takes its inspiration from love, nostalgia, storytelling, and naivety to create garments that are hand painted and hand dyed. Dresses, tunics, shirts, and summer jackets are what you’re going to find here.

We love the anti-fit, anti-structure outfits here, some that feature delicate embroidery, subtle frills, and simple batik print, and shades of indigo, white, and coral.

Where: Shop online here

Price: Starting at INR 2,800

Contact: +91 9971209991

Follow them on Facebook here.


Three, based out of Delhi, makes conceptual, yet wearable outfits for women of all ages, with special emphasis on comfort and counter-fit silhouettes. Their long loose jackets, casual dresses, and asymmetric styles are totally swoon-worthy. They also have a work collection featuring monochrome designs in stripes and windowpane prints.

Price: On request

Contact: Write to

Follow them on Facebook here and Instagram here to place orders.

Rouka By Sreejith Jeevan

Kochi-based Rouka {which stands for ‘bodice’ in Malayalam and ‘corridor’ in Japanese} makes clothes for modern women who love to have fun while dressing up. Pop colours and pastels, single embroidered designs and summery maxi dresses are among our favourites.

Where: Shop online here

Price: Starting at INR 1,000

Contact: +91 9020163096

Follow them on Facebook here and on Instagram here.

Advaita By Yogin Chauhan

Advaita-i #LBBCurates: The Best Of Online Finds This Week

Ahmedabad-based Advaita by Yogin Chauhan makes sharp silhouettes for women with traditional Indian textiles. They have quirky yet ethnic prints, tunics that can be worn with palazzo pants, and comfy-looking colourful pants.

Price: Starting at INR 1,000

Contact: +91 9033941201

Follow them on Facebook here to place orders.

The Purple Theory By Mihir Parulekar

ThePurpleTheory-i #LBBCurates: The Best Of Online Finds This Week

Sarees, tunics, dresses, and even ethnic jackets that are a part of Mumbai-based The Purple Theory’s curation are nothing short of stunning. Handloom textiles, colours of summer, some snug as well as floaty outfits, outfits with solid colours and prints – we love everything here.

Price: On request

Follow them on Facebook here to place order.

Featured photo: Tj & Li


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