Check Out These Five New Beauty Brands We Spotted On Instagram

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Smell good, feel good, and take your skincare and haircare routine up a notch with these five recently launched beauty brands that we found on Instagram.

Bella Vita Organic

Made with organic and natural ingredients like neem, basil, aloe vera, papaya, saffron, and turmeric, Bella Vita Organic's paraben, silicone, and sulfate-free range of face creams, hair masks, shampoos, face wash, and body wash looks amazing. We really like their modern yet bold packaging, too.

What We Love: Growth Protein Shampoo and the Vitamin C Face Wash

Price: INR 200 - INR 499



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BioBlush is a cruelty-free beauty brand whose handmade and all-natural, 100% vegetarian products are deeply nourishing and will leave your skin feeling soft and smooth. We got only one word for their honey, cocoa butter, cardamom oil, and shea butter infused products - divine!

What We Love: Coat Me Oat (oats face mask) and Butter Beguile (caramel body butter)

Price: INR 385 - INR 580



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Maati's customisable and homemade hair masks, shampoos, and oils have probably been our best Instagram find in recent months. With #goingback, they're out to bring back traditional recipes into our haircare regime and even have silk scrunchies and satin pillowcases for all-around haircare. They just launched gulukand, khajur khaata, garden cress seeds, black raisin seeds, and more nut powders that'll do wonders for your skin and hair.

What We Love: Maati's Washed Ghee, the Kaveri Oil, and the silk scrunchies

Price: INR 250 - INR 2,500


SKOG Sweden

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A vegan brand with products researched in Sweden and made in India, Skog will work wonders for your skin. They make hair serums, face oils, body oils, facial mists, lip repair oils, and more with extracts from rosemary, birch, jojoba, moringa, chamomile, wheat germ, and the likes for all skin types and the minimalist packaging is another attraction.

What We Love: Birch Facial Tonic Mist, the Under Eye Repair Gel, and the Clary Sage/Bergamot Body Oil

Price: INR 522 - INR 1,890

Sterling Bath & Body Essentials

Based out of Mumbai, Sterling Bath & Body Essentials does all-natural, handmade soaps that are skin-friendly and smell awesome. Ask for soaps with neem, charcoal, potato, cinnamon, pomegranate, oats, basil, lemon - they've got them all. They're also coming out with a spa bar super soon. Excited!

What We Love: The exfoliating and refreshing Orange Peel & Walnut Soap, and the Two Layered Papaya & Goats Milk Soap

Price: INR 150 - INR 250