Nicobar By Good Earth - an Affordable Luxury Clothing & Home Line

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The Scoop

The good folks at Good Earth give us yet another reason to be broke but fabulous with their fashion line- Nicobar. Covering clothing, home decor and travel accessories, Nicobar is that beach-hair-don’t-care cousin of the brand, that oozes affordable luxury with fabrics, silhouettes and colors that hit us right in time for summer.

The Style

Expect clothing that’s relaxed and loose- their Pleated Dress in Polka has my heart, the Shirt Dress in Lime screams summer, and I can foresee their tunics in pops of colours and prints being in many a wardrobe. You see cuts and styles that are reminiscent of other popular Indie fashion labels- but Nicobar’s price point and little details {a sliver of embroidery here and there} make it compelling. They also have a range of travel bags up on their site.

In the house and home section, expect a whole lot of stuff that wouldn’t be out of place in Gwyneth Paltrow’s home—light patterns, bursts of greens and blues, wooden salad bowls with an embossed elephant, bedding in creams and greys.

What We Love

I’m anticipating their upcoming additions across categories to continue being understated, casual and clean. Now, that might not be everyone’s cup of tea- but if there’s one thing the folks that Good Earth do well is set a trend that everyone follows.

Who it's for

For starters, the younger Good Earth consumer will be the first to gravitate towards Nicobar. It continues the celebration of Indian fabrics and designs; only this time, we’re on a beach.

Price: Starting at INR 1,400 for a basic top

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The former events manager, and PR and Marketing executive decided to give up the good life, to take on something greater- running her own start-up. Give her a non-fiction book, some place in the outdoors, running shoes, Bombay Bicycle Club and Jay Z, and you've got a happy camper.