Rejuvenating Indian Textiles India our country is also our heritage and by tradition carries a rich inheritance of art and craft. It will not be amiss to mention that our artisans and craftsmen are immensely talented. But, what we don’t realize is that our artisans, who are unique to Indian heritage, are caught in the economic slowdown. One of the chief reasons for this alteration is the commercially and machine-made cheaper alternatives available in the market. Karigars are talented individuals who respire life into designs, infusing the traditional element into the modern. Omeedeh which means hope is a humble endeavor that brings an exclusive array of handbags, sarees, and bedsheets, directly from the artisans residing in rural villages of Rajasthan, Uttar Pradesh, and Bihar. Their motto is to “rejuvenate Indian handloom heritage and weaving ‘omeedeh’ and aspirations of rural artisans”. They aim to eliminate the middlemen and help the rural artisans and craftsmen to get fair wages. Their products can be purchased from online platforms like Instagram and Facebook. Omeedeh also specializes mostly in retailing fashion and home products. They have a wide range of collections for handbags, sarees, and bed-sheets of Bagru and Sanganari print, just to make your wardrobe look more ethnic and traditional and your home even more vibrant. Each of their pieces is handcrafted using techniques rooted in a long tradition of Indian handloom heritage and craftsmanship just perfect for yourself or as a gift for your loved ones. The range starts at INR 699 for handbags, INR 999 for bedsheets and sarees with price ranging from INR 999 upwards, while they ensure the quality and sustainability of their products.