Raiman: Fresh Fusion Ensembles for the Modern Woman


Raiman is a label that fuses handcrafted natural textiles and an aesthetic that is globally admired. A mix of the local and global, this is the place for some vintage modernity.

Vintage win

Fusion fashion is all the rage right now, and Raiman Sethi’s eponymous label focuses on creating fashion using handcrafted natural textiles that have a global aesthetic. They are inspired by their natural surroundings and capture the tiniest of details, incorporating both in their garments. What we love is the Indianness of the labels {while ensconcing a distinct western avatar}.

Femme fatale

The feminine silhouettes of Raiman are very easy on the eyes. We adore the long cuts and breezy maxis, as well as the skirts that speak the tongue of simplicity. Enthnic and vintage crafts are being brought back into the fashion scene {or maybe, they never left} and we are all for it. The Raiman USP would of course be the knit, and overall coolness of this kind of apparel. Perfect for the summer months, Raiman is the place to pick up some exquisite contemporary fashion.

Minimal minimum

To maintain the minimalistic look of the label, Raiman also dabbles in working with bits and baubles that detail the clean silhouettes. This allows the left-over textiles to get used up in the process. We absolutely recommend the Peshwaz and the Kanjari Kurta Lehenga. They ship across the country, so what are you waiting for?

Where: Rajouri Garden, New Delhi {workspace, meeting by appointment only}

Nearest Metro Station: Rajouri Garden

Price: INR 2,000 to INR 15,000

Timings: 11am – 10pm

Contact: +91 9873385292, email them at contact@raiman.in or raimansethi@gmail.com

Check out their website here.Follow their Facebook page here.