This New Def Col Store Is All About Authentic Parsi Embroidery

1148 Interested |

What Makes It Awesome?

That it's doing something unique. What's really nice about Ashdeen and his Def Col store is how the lovely little intricacies of authentic Parsi textures and embroidery have been blended with an updated aesthetic.

From a series of gorgeous embroidered clutches to sarees rife with cultural history in their print and embroidery, the store is truly beautiful, albeit in a high price bracket for the not-so-discerning shopper.

The most memorable from an array of clothing and accessories were the jackets; delicately worked and extremely original, and the story-teller sarees {ask Ashdeen for the context, if he's at the store} that play out an entire narrative in their beautiful embroidery.

The store itself is also quite lovely; peaceful and easy to spend time in with it's sharp, clean aesthetic.

What Could Be Better?

The prices, but that's also to be expected.

How Much Did It Cost?

INR 3,000+