Ten-Second Takeaway

UddStudio was born out of Yuti and Atul’s effort to break out of the monotony of everyday life {and art} and create a fearless line of sarees, dupattas, separates and lehengas. After quitting a frustrating corporate job, they channelised Yuti’s artistic side to bring this bohemian, celebratory brand to fruition.

Do Or Dye Situation

290816_UDD2Sketching was what Yuti would do to escape the craziness of the Bombay trains and the viciousness of her office life. She’d carry her sketchbook with her every time she felt an urgent need to doodle. On one such occasion, her husband suggested that she bring her designs to life. So, Yuti took to the canvas.

Soon at her art shows, her patrons started telling her to try out her designs on textiles. Eager to see how that would work, she and Atul committed themselves to learning everything there was about dyes, textiles and workmanship.

When they felt ready, they launched UddStudio to cater to everyone who craves a sense of freedom and appreciates tribal prints and Indian motifs.

Nine Yards Worth Of Canvas

Linen, cotton or silk; whatever your weakness, there’s a plenty to pick from at Udd. We have our eyes set on this soothing Water and Sky saree, where the print stands out as a clear winner. The Wild Folk saree is a stunner, too, with its contrast and potli buttons.

For those who like to live life on the dramatic edge, this half shibori half floral saree is perfect.

This Is A Separate Matter

Yuti has a soft corner for folklore, prints and rural landscapes. And colours; lots of it, actually. All this is what translates into the celebratory feel of her clothing line. If you’re into fusion, you’ll find the crop tops, kurtas, dresses, jackets and kaftans intriguing and versatile. There’s so much you can do by pairing them with palazzo pants or shiny trousers.

We’re seriously loving how the pinks, greens and purples come together in this ensemble. And this Dandelion kurta is going to take care of a lot of impromptu brunches and house parties.

For the fuss-free-yet-pretty, we’re going to cheer for this lime dress in particular.

 

Photos courtesy: UDD