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    Everything Eclectic & Timeless: We're Crushing On This Hyderabadi Designer Label

    Sunaina posted on 12 January

    Shortcut

    If your sense of style is a little eccentric and you don't shy away from experimenting, Hamoak — a designer label by Hamsalekha Padi — has to be on your radar. 

    What Makes It Awesome

    The fact that Hamoak caters to women who prefer minimalism along with women who love plenty of elements like frills and colours makes it awesome. Hamsa graduated from AIFD, Bangalore and interned with a couple of labels including Archana Rao before floating her own label in 2018. As someone who grew up watching Gossip Girl, The Roman Holiday, Breakfast At Tiffany's, the clothing line of Hamoak has a bit of sartorial prowess and contemporary trends which helps you keep it classy and girly. 

    On browsing everything that Hamoak has to offer, we are eyeing the tulle skirts, choker blouses, velvet sheath dresses, Pochampally maxi jackets, and patterned blouses. The colours are really easy to eyes, but the label ensures to jazz up even a minimalistic outfit to make you stand out in a crowd. The shirts are clear winners for us, as they have a singular element like patchwork or flouncy sleeves that pop out. Ruffles, frills, and organza games are on point, and of course, accessories like Pochampally belts and Alice Headbands are sure to get you hooked. While the accessories are priced under INR 1,000, the entire clothing line is priced between INR 1,565-9,075. Soon, the label will launch Indo-western wear and menswear too. So, wait for it — for bae and you can step out in style. Sounds like a plan?

    Pro-Tip

    You can place your order through Instagram or WhatsApp, and the team gets in touch with you to understand the size, payment method, and delivery date. 

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