You know how a pair of shoes can transform your outfit from ugh to whoa! Juttify — a Hyderabad-based footwear brand by Maria Zaki and Kaunain Abedi, will surely do that and more. We are always on the go and often find ourselves reaching out to something functional, sturdy, but also beautiful. That's how Juttify caught our attention. Childhood friends Maria and Kaunain tapped into the fact that Southern states of India have no good designerwear footwear stores, and to offer affordable and fashionable juttis to modern women on the go, Juttify was born.
A little bling, a few florals, and elaborate embroidery — one look at Juttify's Instagram profile and we know there's something for every girl out there. While the brand says white embroidered and sequin jutti collections are their best-selling products, we think most of their pairs are worth owning. Handmade with love, every piece is designed in-house keeping both design and flexibility in mind. The brand believes that these pieces have to be versatile enough to be worn with both casuals and Indian wear. Soon, they intend to launch casual wear and mirrorwork juttis. At the moment, the price ranges between INR 1,200-1,800.