Nowadays, kids have their own take on everything and keeping this is mind, Horlicks has recently come up with a platform, where they are letting kids express their opinions on how festivals should be celebrated.
Kids, Celebrate A Prakritik Pujo With Horlicks
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What Is It?
Who Is It For?
Basically everyone who wants to show some love & support to these young minds, head over to one of their many stalls to check it out amidst all your pandal hopping.
Why Should I Go For It?
Whether it’s benevolence to the needy, a crackerless Diwali or an astute take on customs - Horlicks is providing these young ones with a safe space to expand their visions and put forward their little yet many point of views.
This version has focused on the Durga Pujo, the favourite time of the year for all bongs. Horlicks has partnered with Kumartuli Sarbojanin Durgaotsab to come up with the concept of an eco-friendly Pujo. They have created a short video which starts with the narration of grandmother establishing the fact that this time, as the Goddess is coming from the sea she is fuming because of the pollution we humans have caused to the motherland. The little ones with the purest thoughts who want to cheer her up come up with an idea for pleasing Maa through conceptualizing Prakritik Pujo, which then ends on a happy note with excitement of all the Pujo celebrations.
Anything Else?
If you’re out for pandal hopping, then head over to their stalls to spread the message. Give the little ones a chance to understand the true meaning of the festivities. You might just learn a little as well, you never know.
