Bung The Bling: These 7 Design Labels Will Help You Pull Off An Elegant And Chic Look

Editors posted on 10 October

If zardozis and brocades and OTT embroideries turn you off, hit up these city labels for understated elegance and muted colours. 


This label by Kolkata-based designer duo Sweta and Priyangsu is named after a tribe in Assam, and talks about identity. They are known for their quality of fabrics, exquisite embroideries, flawless detailing, and prints and motifs.

Clothing Stores

17/6, Ground Floor, Near Hyundai Showroom, Sahapur Colony, New Alipore, Kolkata

Weavers Studio

Contemporary silhouettes and wearable textiles using hand-block printing, handloom, and hand embroidery techniques. Their store in Ballygunge is full of interestingly woven textiles like bright, crinkled Shibori scarves, stoles, saris, and fabrics — much like art textiles, pieces that look like works of art.


5/1, Anil Moitra Road, Ballygunge Place, Ballygunge, Kolkata

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Label Ishana

Think loose comfy garment in handwoven linen, silk and cotton khadi with interesting silhouettes. We love the bold silhouettes and details and the fact they are so fuss-free. Unique most clothing in the market, they are anti-fit.

Clothing Stores

Santanu Mansion, 3rd Floor, 62/1, Tollygunge Circular Road, Kolkata

The Meraki Project

Their website says “Meraki” in Greek means, the soul, creativity, or love put into something. The clothes are about capturing beautiful feelings in a garment. The collection is very romantic, nostalgic, light and summery. You can find them at the Living Free store near Ballygunge Phari.

Jaya Rathore

This Kolkata designer does ethereal, light-as-a-feather garments with exquisite heritage weaves and embroideries. She also does a menswear range with light natural fabrics in shades like beige, lilac, rose pink and minty green.

Clothing Stores

Mirania Garden, Opp. Park Regency, East Topsia Road, Topsia, Kolkata


Sequins, check. But understated, not blingy, in metallic colours. That’s Ruceru’s ‘The Fallen Leaves’ collection. Look out for olives, and charcoal tones and reds with with a dash of gold thread for the perfect wedding ensemble.


Juthika Apartment, 11/1, 1st Floor, Flat 1-B, Sunny Park, Ballygunge, Kolkata

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Bon Bibi

The Bon Bibi label by Kavita Banerjee was launched in 2005. Look out for saris and clothes in subdued hues, interesting weaves and embroideries and silhouettes. They use a lot of natural fabrics, batiks and dyes.


35, Shakespeare Sarani, Opp. Rani Birla Girls College, Park Street, Kolkata