This Kiddy Brand Uses Non-Toxic Colour To Make Adorable Outfits & Toys

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What Makes It Awesome

Whitewater wants to transform the way we and, through us, our children learn and give back to society. In a world of overwhelming choices, Whitewater presents a limited collection of natural and organic gift products for babies that speak of the spontaneity of childhood and play.

I came across this brand a couple of years back while shopping for my newborn and since then it has been my go-to place for all things baby. Buttery soft organic cotton, non-toxic colours, adjustable fit that gives the outfit more mileage, delightful designs that are hand-printed and based on an original poem - meant to be read aloud and lived. Some good inspiration for a lullaby or bedtime story, right?

Whitewater’s collection wowed me with it’s simplicity, creativity and fair bit of magic thrown into the mix. Colours of manjistha (Indian madder), anar (pomegranate), and haldi (turmeric) render their palette. These herbal dyes are known to have great health benefits, especially for our tiny tot’s gentle skin. What really warmed my heart even more was the attention to tiny details, like absence of inner labels or buttons to ensure that the garment does not irritate the sensitive skin of little ones.

This is a completely women-led enterprise working alongside traditional women embroiderers and hand-block printing artisans of India. Buy from them and you will be pleasantly surprised to receive your purchase in a specially designed interactive & playful packaging made from recycled materials. You will get clothes for age group of 0-2 year, ranging from INR 900 - INR 4,500.

What Could Be Better

I really wish they start making clothes for toddlers and pre-schoolers, too. 


Another product that isn't always readily available in the market and is sure to make any new parent happy is their rye pillow. Going back to grandmother's old wisdom and nostalgic old roots, Whitewater has a range of colourful animal-shaped rye pillows that are said to be beneficial for infants. They even have new born gift sets that make perfect gifts for baby showers.


Quirk Queen. Nutella Gobbler. Storyteller. Pseudo Super Mom. Bibliophile. Closet Writer. Romancing Calcutta since 1989.