Ten-Second Takeaway

Did you know you could get your own customised letterings made, in any letter, colour or material of your choice? A few shops in Bhuleshwar, bang in the middle of SoBo are willing to do the job for you.

Write It Up


We went and spoke to shopkeeper Ashok Choudhary, who had kept ready a huge collection of readymade letters. These are made from two types of materials: stainless steel or brass. The stainless steel ones can be coloured, coated in any colour you fancy. All you have to do is give him 2-3 day’s time after placing an order, and he will sort it all out for you.

The colour of your choice can be given by providing him a reference colour, or a shade card. The font of the text can also be customised by sending him an email with the font type you want.


You can either decide you get your initials from here, and place them in your house, or an entire phrase, which you could then hang individually. If you work in a chill office {and actually like going there}, it might even be a brilliant idea to get your company’s acronyms put on the wall.

These are charged according to inch. A plain stainless steel one is for INR 25 per inch, a coloured one for INR 35. If you want a brass letter, that would be heavier and much more expensive at INR 100 an inch.

So, We’re Saying…


He would even add neon lights to these if so you wish. We think this is one of the most unique and uncomplicated ways to doing up your room.

Where: Ram Metal, 230, Kika Street, Gulalwadi, Mumbai

Contact: Call on 022 33937583/ 9869521303 or email at rammetalmumbai@gmail.com

Photos: Bhavika Govil/LBB