This Indie Brand Is Paying A Tribute To The Heritage Weaves Of India

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What Makes It Awesome

Well, this brand is purely for hardcore saree lovers and appreciators. For those who have deep love and affection towards the weaves and pleats, fabric and sheer elegance. We've stumbled upon an amazing homegrown brand called Hathmag started by a mother-daughter duo. The word Hathmag is a Maharashtrian native term for handloom. Started in 2019, this brand brings together India's diverse and stunning collection of handloom sarees and handwoven textiles from across states. 

A majority of their collection hails from the two prominent weaving locations - Maheshwar and Chanderi. So expect a blast of bright colours, rich fabric and a collection that truly captures the culture of India. A brand devoted to endorse handloom weaves across India, the good peeps in Hathmag are trying to promote the trend of wearing a saree comfortably as any other outfit. Woohoo, saree lovers, rejoice! 

Their price range starts from INR 5,000 and upwards. You can scroll through their collection on Instagram and Facebook. Or directly drop them a Whatsapp message on +91 78210 89519.


A features writer at LBB. Her work desk pretty much sums up her personality. Organised, an ailurophile and a fan of everything that glitters, ...