And it isn't just what our headline tells you. Memsaab is beyond lingerie. This shop in Four Bungalow's Manish Nagar Shopping Center, sells A to Z brands when it comes to cosmetics for women, nighties and nightsuits, purses, as well as imitation jewellery. I for one, have been Memsaab's loyal customer for the past ten years. I've trusted it from my sport-bra days to my padded-bra days. And when I recently visited the shop to buy fancy bralettes for a holiday, my mind was blown by their insane pricing. A black bralette that caught my fancy, was only for INR 200 and if you're thinking it won't last because it is inexpensive, you're wrong. Backless, strapless, cups, tubes, and every other category of bras that you can think of, you only need to name it, and the humble salesman will display it to you (he may even wear it to give you a demo!) The most important thing when it comes to lingerie, apart from comfort, is a good salesman/woman. Memsaab has the best staff you'll ever get in a lingerie shop. They will never try to make you feel uncomfortable. And that, I think, is their USP. So the next time you've hovering around Manish Market and want to amp up your lingerie game, trust Memsaab.