Mock meat and plant-based alternatives are the new cool in the mushrooming vegan food industry. And why not? They're high on protein, low on calories and it's #crueltyfree. It's a trend that's a huge welcome for vegans, animal lovers and foodies as well. Jumping onto this bandwagon is our beloved Bollywood couple - Genelia and Riteish Deshmukh - who've recently launched Imagine Meats.
This cool gourmet brand gives a fun twist to meat-heavy Indian dishes and offers them in a plant-based form. So, think keemas, seekh kebabs, biryani dishes, nuggets or sausages - but they're 100% vegan and vegetarian. So, if you've recently given up meat or are planning to cut down on your meat consumption - you might want to stock up your kitchen with their mock meat and plant-based ready to eat packets.
They've launched with nine flavours including Afghani Biryani, Chettinad Biryani, Mutton Kheema, Burger Patties and more. All their products are highly protein-based with zero cholesterol or animal hormones. Wrapped in funky packets, their products are ideal for those who want to indulge in the rich experience of meat-eating without the guilt of harming animals.
We're going to try this out, and get back with our verdict soon!
