Heritage, But Make It Fashion: Seen Prathaa's Collection, Yet?

571 Interested |


icon-placeAvailable Online

What Makes It Awesome

India's textile heritage is RICH! We've all grown up hearing about a gazillion fabrics and prints, haven't we? And often, we don't even know what they are. There's an ocean of Kalamkari, Ikat, Taant, Bhagalpuris and more that's still waiting to be decoded, and then, celebrated, as it should be!

Here's where an online store like Prathaa comes in. Literally translating to "heritage", Prathaa's mixing up what it means to don traditional textiles, and giving them a new-age look that makes them wearable, chic and even office-friendly. Prathaa uses 100% natural and breathable fabrics (a huge win for all of us who brave the Indian climate), and each design is very edgy, distinct and classy.

Our favourite products from their website? Their Multi Print Ajrakh Peplum Top, the Stripes and Tassels Yoke Top, and the Off-White Khesh Dress with Tassels! If you truly live for that Indo-Western vibe, Prathaa will have you scouring through their collection for hours. Pricing is pretty reasonable, too, so don't worry about spending too much!

Price: INR 800 and up


Associate Content Producer, @ LBB Mumbai 😎 Freelance Photographer 📷 Professional Flâneur 🌿