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Rheson

    Uptown Funk: Sonam And Rhea Kapoor Have Released Their Own Clothing Brand

    Nupur posted on 29 May

    Shortcut

    Rheson – a creative collaboration between the Kapoor sisters {Rhea and Sonam} is a cheerful clothing brand. We tell you why you should check it out.

    What Is It?

    With all fashion brands using similar fonts, brand language and ”tone of communication” – Rheson may not be starkly different, but it does stand out. It’s out there, but still manages to be subtle. The brand image seems to be unapologetic and realistic with no flying hair, long gown tails or an overdose of ‘look-at-me-I’m-fashionable’ vibe. Instead, it’s goofy, charming and approachable. Also, hello 90s charm.

    What To Buy

    It’s easygoing and comfortable – so you’ll see drop shoulder shirts {INR 1,500}, button-down dresses {INR 1,799}, bodysuits {INR 799}, stationery print shirts {INR 1,099} and hoodies that don’t belong to an international university/sports brand. One of the collections is inspired by the beloved ‘Mogra’ – a flower symbolic of unspoken elegance. There’s also stationery, candy, Phantom cigarettes-printed shirt {INR 799} , skirts {INR 1199} and more to look forward to. Bags start at INR 2,099 and are durable, no-nonsense and good-looking. Everything here, in fact, is priced under INR 3,999.

    So, We're Saying...

    We’d buy it in a heartbeat – there’s no air, it’s affordable and amiable.

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    Clothing Stores

    Rheson

      Clothing Stores

      Rheson